Redbird AI syncs customer behavior, purchase data, and commerce segments from Salesforce Commerce Cloud directly into The Trade Desk for real-time audience targeting and attribution. Stop manually exporting customer lists, uploading CSVs, or reconciling campaign performance with sales data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push recent purchasers, loyalty members, or cart converters from Commerce Cloud into The Trade Desk as suppression lists. Prevent wasted ad spend targeting customers who've already converted. Update audiences daily or after purchase events.
Identify high-LTV customer segments in Commerce Cloud based on purchase history, AOV, or product affinity. Push these cohorts to The Trade Desk as seed audiences for lookalike modeling across CTV, display, and video campaigns.
Trigger audience creation in The Trade Desk when customers abandon carts in Commerce Cloud. Automatically segment by cart value, product category, or abandonment recency for dynamic retargeting campaigns across programmatic channels.
Pull impression, click, and conversion metrics from The Trade Desk and write them to Commerce Cloud custom attributes or marketing automation fields. Connect ad exposure to purchase behavior for true multi-touch attribution reporting.
Automatically join order data from Commerce Cloud with campaign performance from The Trade Desk. Calculate revenue per campaign, ROAS by channel, and product-level attribution. Export enriched reports to BI tools or Slack without manual CSV matching.
Monitor inventory levels in Commerce Cloud and pause or adjust Trade Desk campaigns when stock falls below set levels. Prevent advertising out-of-stock products and wasting budget on unfulfillable impressions.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesforce Commerce Cloud and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Commerce Cloud's customer, order, and product data models and The Trade Desk's audience taxonomy, campaign structures, and attribution schemas — no custom mapping required.
Redbird automatically maps Commerce Cloud customer profiles, order histories, product catalogs, and behavioral events to The Trade Desk's first-party data segments, UID2 identifiers, and campaign targeting parameters. The AI understands when to use email hashes for audience matching, how to structure hierarchical campaign data for attribution, and which Commerce Cloud custom attributes map to Trade Desk conversion events. You describe the audience or attribution logic you need — Redbird handles schema translation, identity resolution, and API orchestration across both platforms.
faster than exporting Commerce Cloud segments and manually uploading to The Trade Desk
Redbird can pull from Salesforce Commerce Cloud and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce Commerce Cloud or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesforce Commerce Cloud into The Trade Desk, or from The Trade Desk back into Salesforce Commerce Cloud. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any customer event in Commerce Cloud or campaign change in The Trade Desk — Redbird handles the rest.
Triggers when a customer completes a purchase, with details on order value, products, and customer ID.
Fires when a customer adds items to cart but doesn't complete checkout within a set timeframe.
Triggers when a customer enters or exits a defined segment, such as high-value or loyalty tier changes.
Write campaign exposure or ad interaction data to custom Commerce Cloud customer profile fields.
Append Trade Desk campaign IDs or attribution source to Commerce Cloud order records for reporting.
Add campaign performance or impression data to product catalog entries for merchandising insights.
Fires when a new campaign or ad group becomes active in The Trade Desk.
Triggers when The Trade Desk tracks a conversion pixel fire, with campaign and creative attribution.
Fires when a first-party audience in The Trade Desk hits a minimum size for campaign activation.
Push customer lists or behavioral cohorts from Commerce Cloud into The Trade Desk as targetable audiences.
Automatically stop or start Trade Desk campaigns based on inventory, promotions, or business rules.
Dynamically add or update Trade Desk conversion pixels to Commerce Cloud checkout or confirmation pages.
See how Redbird AI syncs Salesforce Commerce Cloud and The Trade Desk in minutes — no engineering required. Start automating audience targeting, attribution reporting, and campaign optimization today.