Sync behavioral insights from Adobe Analytics directly into Salesforce Commerce Cloud to power personalization and merchandising decisions. Stop manually exporting segments, rebuilding reports, or reconciling conversion data across platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push high-value behavioral segments from Adobe Analytics into Salesforce Commerce Cloud shopper profiles. Enable merchandising teams to trigger personalized product recommendations and promotions based on browsing patterns, cart abandonment signals, and engagement scores without engineering requests.
Match completed orders in Salesforce Commerce Cloud to customer journey data in Adobe Analytics to calculate true channel attribution. Automatically append first-touch, last-touch, and multi-touch attribution values to order records so revenue teams understand which campaigns actually drive conversions.
Automatically update custom eVars and product dimensions in Adobe Analytics whenever product attributes, pricing, or availability changes in Salesforce Commerce Cloud. Keep analytics tracking aligned with live merchandising without manual tag updates or delayed data warehouse syncs.
Monitor bounce rates and exit rates by product SKU in Adobe Analytics and trigger notifications when pages underperform. Route alerts directly into Commerce Cloud merchandising workflows with specific product IDs, so teams can quickly adjust copy, imagery, or pricing rules.
Generate weekly executive reports that map Adobe Analytics session data, funnel drop-offs, and campaign sources to actual Commerce Cloud order values and fulfillment metrics. Stop rebuilding cross-platform dashboards manually every time leadership asks for unified e-commerce performance insights.
Automatically send cart abandonment events from Salesforce Commerce Cloud into Adobe Analytics as custom events with full product and session context. Build retargeting segments in Analytics based on cart value, product category, and abandonment timing for activation across paid media channels.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Salesforce Commerce Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Adobe Analytics reporting structures and Salesforce Commerce Cloud's product, order, and shopper data models to automate insights that require deep platform knowledge.
Redbird automatically maps Adobe Analytics props, eVars, custom events, and calculated metrics to Salesforce Commerce Cloud shopper profiles, product catalog attributes, and order objects. No need to manually configure field mappings or write custom transformation logic for behavioral segment exports. The AI handles dimension matching, data type conversion, and identity resolution across Analytics visitor IDs and Commerce Cloud customer records so your workflows just work.
faster than building custom ETL pipelines between Adobe Analytics and Commerce Cloud APIs
Redbird can pull from Adobe Analytics and Salesforce Commerce Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Salesforce Commerce Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Salesforce Commerce Cloud, or from Salesforce Commerce Cloud back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any behavioral event in Adobe Analytics or commerce activity in Salesforce Commerce Cloud.
When a visitor enters or exits a behavioral segment based on engagement rules or calculated metrics.
When a specific success event like purchase, sign-up, or lead submission is tracked.
When Adobe Analytics anomaly detection flags unusual patterns in key metrics by segment or channel.
Push a list of visitor IDs matching segment criteria with full dimension attributes to external systems.
Write new classification values or update custom dimension mappings via API for tracking changes.
Programmatically define new segments or metrics based on automation logic or external triggers.
When a new order is completed or changes status in the fulfillment workflow.
When a shopper adds items to cart but doesn't complete checkout within a defined timeframe.
When product attributes, pricing, inventory levels, or availability change in the catalog.
Write custom attributes to customer profiles based on behavioral data or external segment membership.
Activate merchandising rules or product recommendations for specific shoppers based on automation criteria.
Assign shoppers to pricing groups, VIP tiers, or marketing segments within Commerce Cloud.
Stop manually syncing behavioral data between Adobe Analytics and Salesforce Commerce Cloud. Let Redbird AI automate the insights that drive personalization and revenue attribution.