Automate the flow of advertising performance, attribution data, and product insights between your Amazon ad campaigns and commerce platform. Stop manually reconciling ad spend with storefront revenue, exporting campaign data for analysis, or struggling to attribute Amazon traffic to your broader commerce strategy.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically flow campaign-level metrics, ACOS, and attributed sales from Amazon Ads into Salesforce Commerce Cloud customer records. Enrich shopper profiles with acquisition channel data and ad interaction history for personalized merchandising and lifecycle marketing.
When new products are published in Salesforce Commerce Cloud, automatically generate matching Sponsored Products campaigns in Amazon Ads with appropriate bidding strategies. Ensure every new SKU gets immediate visibility on Amazon without manual campaign setup.
Monitor Amazon Ads campaign spikes and trigger alerts to Commerce Cloud merchandising teams when ad-driven demand threatens to exceed available inventory. Include predicted stock-out timelines and recommended promotional adjustments to balance channel velocity.
Automatically compile cross-channel attribution reports that map Amazon Ads spending, impressions, and clicks to Salesforce Commerce Cloud order data and customer lifetime value. Generate consolidated dashboards showing true ROAS across your entire commerce ecosystem.
When promotional pricing or merchandising campaigns launch in Salesforce Commerce Cloud, automatically adjust corresponding Amazon Ads campaign budgets and bids. Synchronize ad spend with margin opportunities and inventory availability in real-time.
Flow top-performing search terms, keyword conversion rates, and customer search behavior from Amazon Ads back into Salesforce Commerce Cloud product attributes. Use Amazon marketplace insights to improve on-site search optimization and product taxonomy.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and Salesforce Commerce Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Amazon Ads campaign structures and Salesforce Commerce Cloud's product catalog, order management, and customer data models—so your advertising and commerce data actually connect.
Redbird's AI natively understands Amazon Ads campaign hierarchies, ad group structures, targeting parameters, and performance metrics alongside Salesforce Commerce Cloud's product catalogs, custom attributes, order objects, and customer profiles. Map SKUs to ASINs, reconcile attribution windows with order timestamps, and join ad performance data with commerce analytics—without building custom field mappings. The platform handles schema differences between Amazon's advertising data model and Salesforce's commerce objects automatically.
faster than building custom ETL between Amazon Ads API and Commerce Cloud
Redbird can pull from Amazon Ads and Salesforce Commerce Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Salesforce Commerce Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into Salesforce Commerce Cloud, or from Salesforce Commerce Cloud back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign change in Amazon Ads or catalog update in Salesforce Commerce Cloud—Redbird connects both directions.
Trigger when ACOS, ROAS, or spend metrics cross defined thresholds for any campaign or ad group.
Fire when a new campaign becomes active or existing campaign status changes to enabled.
Detect when specific search terms achieve conversion rates exceeding historical averages.
Programmatically adjust daily or lifetime budget for campaigns based on performance or external signals.
Change bid amounts for specific keywords or targeting expressions within ad groups.
Automatically disable ad groups that fail to meet efficiency or performance criteria.
Fire when products are created or published in the Commerce Cloud product catalog.
Trigger when stock levels for specific SKUs fall below defined safety stock quantities.
Detect when scheduled promotions go live or dynamic pricing rules take effect.
Modify product metadata, custom attributes, or classification data in the catalog.
Add custom attributes or interaction data to customer profiles for personalization.
Programmatically update product sorting, boosting, or filtering rules for storefront experiences.
See how Redbird connects Amazon Ads campaign performance directly to your Salesforce Commerce Cloud operations—no API development or custom integration work required.