Connect Salesforce Commerce Cloud and
SPINS with AI

Sync Salesforce Commerce Cloud with SPINS to automate retail performance tracking and market insights. Stop manually exporting sales data, copying product IDs across systems, or reconciling commerce metrics with retail scan data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-sync product catalog and SKU data to SPINS for retail performance tracking

When products are added or updated in Commerce Cloud, automatically push SKU details, category mappings, and brand hierarchies to SPINS. Ensure your retail scan data matches your product catalog structure without manual data entry.

Enrich Commerce Cloud products with SPINS market share and category trend data

Pull market share percentages, category growth rates, and competitive positioning from SPINS into Commerce Cloud product records. Give merchandising teams real-time market context alongside direct-to-consumer sales data.

Alert merchandising when SPINS shows declining retail velocity for active products

Monitor SPINS retail scan data for significant velocity drops in natural and specialty channels. Trigger notifications to Commerce Cloud teams so they can adjust digital promotions, pricing, or product positioning before broader market impact.

Generate weekly reports comparing Commerce Cloud DTC sales with SPINS retail performance

Automatically combine direct-to-consumer order data from Commerce Cloud with retail channel sales from SPINS. Create unified performance dashboards that show total brand velocity across all channels without manual spreadsheet reconciliation.

Update Commerce Cloud pricing strategies based on SPINS competitive pricing intelligence

When SPINS surfaces competitive pricing changes or promotional activity in retail channels, automatically flag products in Commerce Cloud for pricing review. Keep DTC pricing aligned with retail market dynamics.

Sync new product launch data to SPINS for distribution and velocity tracking

When new products go live in Commerce Cloud, automatically create corresponding tracking records in SPINS with category assignments, brand mappings, and UPC associations. Start measuring retail distribution and velocity from day one.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Salesforce Commerce Cloud and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Commerce Cloud's product catalog structure and order schemas alongside SPINS' retail scan data formats, market hierarchies, and natural channel reporting standards.

AI that speaks both e-commerce and retail scan data

Redbird's AI maps Commerce Cloud product IDs, SKU hierarchies, and order attributes to SPINS item codes, brand classifications, and retail account structures. It automatically handles UPC matching, category alignment between your catalog taxonomy and SPINS market segments, and reconciles direct-to-consumer sales with retail scan data timelines. The platform understands how to join Commerce Cloud promotion calendars with SPINS competitive activity windows and normalize measurement periods across both systems.

Product catalog & SKU mapping
UPC and item code reconciliation
Sales metric normalization
Category taxonomy translation
10×

faster than exporting Commerce Cloud data and manually matching to SPINS reports

No CSV exports, no UPC lookups, no manual category mapping between systems

Auto-generated reports

Redbird can pull from Salesforce Commerce Cloud and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce Commerce Cloud or SPINS.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Salesforce Commerce Cloud into SPINS, or from SPINS back into Salesforce Commerce Cloud. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Commerce Cloud or SPINS and take action across your entire CPG and e-commerce stack.

Salesforce Commerce Cloud
Triggers & Actions
Trigger

Product added or updated

Triggers when a new product is created or catalog details are modified in Commerce Cloud.

Trigger

Order completed

Triggers when a customer order reaches completed status in Commerce Cloud.

Trigger

Promotion activated

Triggers when a pricing rule, discount campaign, or merchandising promotion goes live.

Action

Update product attributes

Modify product descriptions, categories, pricing, or custom attributes in the catalog.

Action

Create or update inventory record

Adjust stock levels, availability status, or allocation rules for SKUs.

Action

Tag products with market insights

Apply custom attributes or flags to products based on external market data or performance signals.

SPINS
Triggers & Actions
Trigger

Retail sales data updated

Triggers when new weekly or period retail scan data is available for tracked products.

Trigger

Market share threshold crossed

Triggers when a brand or product crosses defined market share gain or loss thresholds.

Trigger

New distribution point detected

Triggers when SPINS identifies a product appearing in new retail accounts or store locations.

Action

Create product tracking record

Add new products or SKUs to SPINS monitoring with category and brand associations.

Action

Update item attributes

Modify product classifications, UPC mappings, or brand hierarchy assignments in SPINS.

Action

Query category performance

Retrieve current market trends, velocity metrics, or competitive benchmarks for specific categories.

Salesforce Commerce Cloud
+
SPINS

Ready to connect your stack?

Sync Salesforce Commerce Cloud with SPINS to unify DTC and retail performance data. Stop reconciling sales channels manually and start tracking total brand velocity automatically.

Get started → Book a demo