Stop exporting CSVs and manually uploading audience segments. Redbird AI automates the flow between your data warehouse and programmatic campaigns — syncing first-party audiences, pulling performance data, and keeping attribution models current without custom scripts.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Build audience segments in SQL based on customer behavior, purchase history, or engagement scores. Redbird pushes updated segments to The Trade Desk as first-party data audiences, ensuring targeting stays fresh without manual uploads or SFTP jobs.
Automatically extract impressions, clicks, conversions, and spend data from The Trade Desk into Redshift tables. Join programmatic performance with CRM, product analytics, and transaction data to measure true ROAS and attribution without waiting on exports.
When The Trade Desk logs a conversion, Redbird queries Redshift for customer LTV, cohort data, or purchase history and writes it back. Build bidding strategies and suppression lists based on actual customer value, not just conversion pixels.
Automatically identify recent purchasers, churned customers, or high-engagement users in Redshift and push them as exclusion audiences to The Trade Desk. Keep suppression lists updated daily or hourly to stop showing ads to users who already converted.
Redbird monitors Trade Desk spend data synced to Redshift and triggers alerts when daily budgets exceed thresholds, CPMs spike, or conversion rates drop. Send Slack notifications or update campaign status automatically before overspend happens.
Capture granular impression, bid, and event-level data from The Trade Desk and store it in Redshift for trend analysis, year-over-year comparisons, and regulatory compliance. Retain full fidelity data beyond The Trade Desk's retention windows without manual extracts.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Redshift and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Redshift's columnar schemas and The Trade Desk's audience, campaign, and reporting APIs — no middleware or custom mapping required.
Redbird maps Redshift tables, column types, and distribution keys to The Trade Desk's first-party data segments, advertiser IDs, and conversion tracking schemas. It handles UID2 hashing, audience sizing checks, and API rate limits automatically. When you ask to sync a customer cohort, Redbird writes the SQL, formats the payload, and manages incremental updates without manual configuration.
faster than building custom ETL pipelines between Redshift and The Trade Desk
Redbird can pull from Redshift and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Redshift or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Redshift into The Trade Desk, or from The Trade Desk back into Redshift. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from new query results in Redshift or campaign events in The Trade Desk — Redbird handles the rest.
Fires when new records appear in a specified table, view, or materialized view based on timestamp columns.
Runs a query on a schedule and triggers when results change or meet specified conditions.
Triggers when a Redshift audience query returns a row count above or below defined thresholds.
Execute INSERT, UPDATE, DELETE, or MERGE statements with dynamic parameters from upstream data.
Insert structured data from The Trade Desk or other sources into specified tables with schema validation.
Trigger a refresh of materialized views after new campaign or conversion data arrives.
Fires when campaigns move to active, paused, or completed status in The Trade Desk.
Triggers when campaign or advertiser spend crosses defined budget thresholds within a day.
Fires when conversion pixels or server-side events are logged for tracked campaigns.
Upload hashed email lists or UID2 audiences to The Trade Desk from Redshift query results.
Change campaign flight status based on performance metrics or business logic in Redshift.
Adjust targeting or bid modifiers dynamically based on real-time data from your warehouse.
Sync Redshift and The Trade Desk in minutes. Redbird AI handles audience activation, performance reporting, and data enrichment so your media and analytics teams stay in sync without custom code.