Stop manually exporting survey responses and uploading CSVs to update customer profiles. Redbird AI syncs Qualtrics feedback data directly into Salesforce Marketing Cloud, triggers campaigns based on NPS scores, and enriches contact records with experience metrics—automatically.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a Qualtrics survey is completed, Redbird evaluates the response scores and triggers targeted journeys in Marketing Cloud. Detractors get service recovery emails, promoters receive advocacy requests, and passives enter nurture sequences—all without manual segmentation.
Redbird automatically appends Qualtrics survey responses to subscriber profiles in Marketing Cloud as data extensions or contact attributes. Product preferences, satisfaction scores, and feedback timestamps become available for segmentation and personalization across all campaigns.
When subscribers reach specific milestones in Marketing Cloud journeys—purchase confirmation, onboarding completion, renewal date—Redbird triggers personalized Qualtrics surveys. Response rates improve because surveys are contextual and timely.
Redbird monitors Qualtrics responses for low NPS scores or negative sentiment and immediately creates high-priority tasks or cases in connected systems. Marketing teams can also suppress detractors from promotional sends while recovery workflows are active.
Redbird pushes email engagement metrics, journey history, and channel preferences from Marketing Cloud into Qualtrics as embedded data fields. Researchers can analyze how marketing engagement correlates with experience scores and response patterns.
When subscriber segments update in Marketing Cloud—new VIP tier members, lapsed customers, or churn-risk contacts—Redbird syncs those audiences to Qualtrics contact lists. Teams can deploy targeted research studies to the right cohorts without manual list management.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Qualtrics and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Qualtrics survey schemas, response metadata, and embedded data structures alongside Marketing Cloud's data extensions, contact attributes, and journey event models.
Redbird maps Qualtrics question IDs, response values, contact metadata, and distribution lists to Marketing Cloud data extensions, contact attributes, and journey entry sources. It handles survey logic flows, multi-select responses, and score calculations while respecting Marketing Cloud's sendable data extension requirements and contact model constraints. The AI normalizes text responses, numerical scales, and categorical data into formats optimized for segmentation and personalization.
faster than exporting Qualtrics responses and importing to Marketing Cloud data extensions
Redbird can pull from Qualtrics and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Qualtrics or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Qualtrics into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Qualtrics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from survey completions in Qualtrics or campaign events in Salesforce Marketing Cloud—Redbird connects the feedback loop.
Fires when a respondent submits a Qualtrics survey, capturing all question responses and metadata.
Triggers when a survey response contains a score above or below a defined threshold.
Fires when Qualtrics applies a tag or category to a response based on logic or text analysis.
Add new contacts to Qualtrics directories or update existing contact attributes and metadata.
Trigger a Qualtrics survey distribution to a specific contact or list with personalized embedded data.
Append contacts to specific Qualtrics mailing lists for targeted survey distribution or research panels.
Fires when a contact enters, exits, or reaches a specific activity in a Marketing Cloud journey.
Triggers when a subscriber receives or opens a Marketing Cloud email send.
Fires when a subscriber's contact attribute or data extension field value changes.
Write or update subscriber profile fields, data extension records, or contact attributes in Marketing Cloud.
Add a subscriber to a Marketing Cloud journey at a specific entry source or decision point.
Build or refresh filtered data extensions or audience segments based on survey response criteria.
Sync Qualtrics survey data with Salesforce Marketing Cloud automatically. Build feedback-driven campaigns, enrich customer profiles with experience metrics, and close the loop between listening and action.