Connect Adobe Analytics and
Qualtrics with AI

Redbird AI connects your behavioral analytics with experience feedback automatically. Stop manually exporting visitor segments to trigger surveys, copying response data into analytics reports, or building spreadsheets to match survey IDs with user journeys.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Trigger targeted surveys based on Adobe Analytics behavioral segments

Automatically push audience segments from Adobe Analytics into Qualtrics contact lists and trigger surveys when users meet specific journey criteria. No more manual CSV exports or outdated segment data in your survey targeting.

Enrich survey responses with complete customer journey context

When a Qualtrics survey is completed, automatically pull the respondent's behavioral history from Adobe Analytics and append journey data to the response record. See exactly what pages they visited, campaigns they engaged with, and conversion paths they took before providing feedback.

Sync NPS and CSAT scores back to Adobe Analytics for segmentation

Automatically write Qualtrics survey scores and sentiment classifications back into Adobe Analytics as custom dimensions or metrics. Build behavioral segments based on satisfaction levels and analyze how promoters vs detractors navigate your site differently.

Alert teams when low-satisfaction users show high-value behavior

Monitor Adobe Analytics for detractors or low-CSAT users who reach key conversion points or exhibit high lifetime value patterns. Automatically route alerts with combined behavioral and feedback data to retention teams for proactive outreach.

Build unified experience reports combining behavioral and voice-of-customer data

Automatically pull Adobe Analytics funnel metrics, traffic sources, and conversion data alongside Qualtrics response rates, NPS trends, and verbatim feedback into consolidated reports. Stop toggling between platforms to understand the full customer picture.

Archive survey response data with full clickstream history for compliance

When survey responses contain personal information or high-value feedback, automatically capture the complete Adobe Analytics session data and store both datasets together. Maintain audit trails that connect what customers said with what they did.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Adobe Analytics and Qualtrics with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Adobe Analytics dimensions, segments, and event architectures alongside Qualtrics survey logic, contact lists, and embedded data fields.

AI that speaks both behavioral analytics and experience data

Redbird's AI understands Adobe Analytics eVars, props, success events, and segment definitions — mapping them intelligently to Qualtrics embedded data fields, contact metadata, and distribution workflows. It recognizes visitor IDs, session structures, and attribution models in Adobe Analytics, then matches them with respondent identifiers and survey flow logic in Qualtrics. The system automatically handles data normalization between Adobe's hit-level architecture and Qualtrics' response-level structure, preserving context without custom transformation code.

Adobe Analytics eVars & success events
Qualtrics embedded data & contact fields
Visitor ID matching & session stitching
Segment-to-audience translation
10×

faster than exporting segments from Adobe, uploading CSVs to Qualtrics, and manually joining response data back

No workspace exports, file uploads, or VLOOKUP formulas to match visitor IDs with survey respondents

Auto-generated reports

Redbird can pull from Adobe Analytics and Qualtrics simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Qualtrics.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Adobe Analytics into Qualtrics, or from Qualtrics back into Adobe Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any behavioral event in Adobe Analytics or survey activity in Qualtrics.

Adobe Analytics
Triggers & Actions
Trigger

Segment membership changes

Trigger when a visitor enters or exits a defined Adobe Analytics segment based on behavioral criteria.

Trigger

Conversion event fires

Trigger when a specific success event occurs, such as purchase completion or form submission.

Trigger

Anomaly detected in metric

Trigger when Adobe's anomaly detection identifies unusual patterns in traffic, conversion rates, or custom metrics.

Action

Create or update audience segment

Build new segments or modify existing ones with behavioral rules and visitor criteria.

Action

Write custom dimension or metric

Set eVar values, props, or custom metrics for specific visitors based on external data.

Action

Export segment audience with journey history

Extract visitor lists with full clickstream, campaign attribution, and behavioral metrics.

Qualtrics
Triggers & Actions
Trigger

Survey response submitted

Trigger when a respondent completes a survey, capturing all response data and embedded fields.

Trigger

NPS or CSAT threshold crossed

Trigger when a response score falls below or exceeds specific satisfaction or loyalty benchmarks.

Trigger

Survey distributed to contact

Trigger when a survey invitation is sent, tracking distribution timing and target audience.

Action

Add contacts to mailing list with embedded data

Create or update contact records with behavioral attributes and metadata for survey targeting.

Action

Trigger survey distribution based on segment

Automatically send surveys to contacts when they match specific criteria or segment membership.

Action

Update response embedded data fields

Enrich existing survey responses with additional context, journey data, or behavioral attributes.

Adobe Analytics
+
Qualtrics

Ready to connect your stack?

Stop manually bridging the gap between what customers do and what they tell you. Redbird AI syncs Adobe Analytics and Qualtrics so behavioral data and experience feedback work together automatically.

Get started → Book a demo