Connect Power BI and
Xumo with AI

Redbird AI syncs streaming viewership data, ad performance metrics, and audience analytics between Xumo and Power BI automatically. Stop manually exporting CSVs, reconciling streaming metrics across platforms, or rebuilding CTV dashboards every reporting cycle.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-sync Xumo viewership metrics into Power BI dashboards for real-time CTV reporting

Pull streaming performance data from Xumo—watch time, concurrent viewers, content completion rates—directly into Power BI datasets. Redbird refreshes metrics on your schedule and maps Xumo's viewership dimensions to your existing BI model. Your CTV dashboards update automatically without manual data pulls.

Build unified ad revenue dashboards combining Xumo inventory data with cross-platform analytics

Merge Xumo ad impressions, fill rates, and eCPM data with attribution and revenue metrics from other platforms in Power BI. Redbird normalizes streaming ad data structures and joins them with your existing advertising datasets. Get complete CTV monetization visibility in one dashboard.

Enrich Xumo audience segments with demographic and behavioral data from Power BI models

Push enriched audience profiles and predictive segments from your Power BI analytics back to Xumo for content targeting. Redbird maps BI-generated attributes to Xumo's audience taxonomy and keeps segments synchronized. Turn advanced analytics into actionable streaming strategies.

Alert stakeholders when Xumo content performance drops below KPI thresholds in Power BI

Monitor streaming metrics in Power BI and trigger notifications when watch time, engagement, or ad revenue falls outside expected ranges. Redbird evaluates Xumo performance data against your thresholds and routes alerts through your existing workflows. Catch content issues before they impact revenue.

Archive historical Xumo streaming data into Power BI dataflows for long-term trend analysis

Automatically capture and store Xumo viewership, content catalog, and ad performance snapshots in Power BI's cloud storage. Redbird maintains data lineage and handles schema changes as Xumo's API evolves. Build multi-year CTV performance analyses without worrying about data retention limits.

Sync Power BI audience insights to optimize content programming decisions on Xumo

Feed predictive viewership models and content affinity scores from Power BI into Xumo's content operations. Redbird translates BI forecasts into actionable programming recommendations and tracks which insights drive the strongest engagement. Data-driven content strategy at scale.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Power BI and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Power BI's semantic modeling layer and Xumo's streaming analytics API, so your CTV data flows seamlessly into your existing BI infrastructure.

AI that speaks both Power BI DAX and Xumo streaming metrics

Redbird maps Xumo's viewership events, content metadata, and ad performance schemas directly to Power BI tables, measures, and relationships. Our AI handles the complexity of streaming data grain—from session-level events to aggregated channel performance—and transforms it into query-optimized datasets. Whether you're working with DirectQuery connections or imported data models, Redbird maintains referential integrity and automatically adapts to changes in either platform's data structure. Your streaming analytics just work.

Viewership event normalization
Ad performance attribution
Content taxonomy mapping
Automated measure generation
10×

faster CTV reporting cycles vs manual CSV exports and data transformation

No Python scripts to wrangle streaming JSONs, no DAX rewrites when Xumo's API changes, no late-night data refreshes

Auto-generated reports

Redbird can pull from Power BI and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Power BI or Xumo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Power BI into Xumo, or from Xumo back into Power BI. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any event in Power BI or Xumo and let Redbird automate what happens next across your streaming analytics stack.

Power BI
Triggers & Actions
Trigger

Dataset refresh completed

Fires when a Power BI dataset finishes refreshing, allowing downstream workflows to use the latest data.

Trigger

Report threshold exceeded

Triggers when a measure or KPI in a Power BI report crosses a defined threshold value.

Trigger

New row added to dataflow

Detects when new records appear in a Power BI dataflow entity, capturing fresh analytical insights.

Action

Create or update dataset

Pushes new data into Power BI datasets via the Push API or updates existing import models.

Action

Refresh semantic model

Triggers an on-demand refresh of a Power BI dataset to pull the latest data from connected sources.

Action

Export report to workspace

Generates and saves a rendered Power BI report as PDF or PowerPoint to a specified workspace.

Xumo
Triggers & Actions
Trigger

Content published to platform

Fires when new video content or channels go live on Xumo's streaming platform.

Trigger

Viewership milestone reached

Triggers when a content item hits a specified number of views, watch hours, or concurrent viewers.

Trigger

Ad inventory performance change

Detects significant shifts in ad fill rates, eCPM, or impression delivery for Xumo inventory.

Action

Update content metadata

Modifies titles, descriptions, tags, or categorization for content in Xumo's catalog.

Action

Tag audience segment

Applies audience attributes or segment labels to viewer cohorts for targeted content delivery.

Action

Export analytics report

Retrieves viewership, engagement, or monetization data from Xumo in structured format for analysis.

Power BI
+
Xumo

Ready to connect your stack?

Stop rebuilding CTV dashboards manually. Redbird AI connects Power BI and Xumo so your streaming analytics are always current, accurate, and actionable.

Get started → Book a demo