Connect Power BI and
Semrush with AI

Automate SEO and digital marketing reporting from Semrush directly into Power BI dashboards. Stop exporting CSVs, manually updating keyword trackers, and rebuilding reports every week—Redbird syncs your search data, competitor metrics, and campaign performance automatically.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync daily keyword rankings and position changes to executive dashboards

Pull Semrush position tracking data into Power BI on a schedule. Surface trending keywords, ranking drops, and SERP feature wins in real-time executive views. Alert stakeholders when rankings shift beyond thresholds.

Build automated SEO health scorecards from site audit data

Stream Semrush site audit results—errors, warnings, crawlability issues—into Power BI datasets. Create automated scorecards showing SEO health trends, issue resolution rates, and technical debt by subdomain or page type.

Enrich competitor analysis dashboards with traffic and backlink intelligence

Combine Semrush competitor traffic estimates, backlink profiles, and top-performing content with your internal performance data in Power BI. Visualize market share, content gaps, and competitive positioning in unified reports.

Alert marketing teams when organic traffic or visibility metrics drop

Monitor Semrush visibility scores, organic traffic estimates, and ranking distributions in Power BI. Trigger alerts to Slack or email when thresholds are breached. Connect drops to campaign changes or algorithm updates automatically.

Automate content performance reporting with keyword and traffic data

Merge Semrush content marketing metrics—top pages, keyword distribution, engagement signals—with GA4 and CRM data in Power BI. Generate automated content ROI reports showing which topics drive pipeline and conversions.

Archive historical rank tracking and backlink data for trend analysis

Continuously archive Semrush ranking history, backlink acquisition patterns, and domain authority changes into Power BI datasets. Build long-term trend analysis showing SEO impact of major site changes, campaigns, or seasonal patterns.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Power BI and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Semrush's SEO data models and Power BI's semantic layer, so you can connect marketing intelligence to business dashboards without custom API work or schema mapping.

AI that speaks both Power BI and Semrush

Redbird maps Semrush's position tracking tables, domain analytics, and keyword databases to Power BI datasets automatically. It handles Semrush's nested competitive data structures, normalizes keyword difficulty scores and search volumes, and structures backlink profiles for relational analysis. The AI understands Power BI's DAX measures and data models, creating refresh schedules that keep SEO metrics current without breaking relationships or calculated columns.

Position tracking & SERP features
Site audit & technical SEO metrics
Backlink profiles & referring domains
Keyword research & content gaps
10×

faster than exporting Semrush CSVs and rebuilding Power BI reports manually

No custom connectors, Python scripts, or Power Query transformations for Semrush API pagination

Auto-generated reports

Redbird can pull from Power BI and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Power BI or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Power BI into Semrush, or from Semrush back into Power BI. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Power BI or Semrush—new data refreshes, ranking changes, audit completions, or dashboard threshold breaches.

Power BI
Triggers & Actions
Trigger

Dataset refresh completes

Trigger when a Power BI dataset finishes refreshing, whether scheduled or on-demand.

Trigger

Dashboard metric crosses threshold

Fire when a KPI in a Power BI report exceeds, drops below, or changes by a defined percentage.

Trigger

Report is published or updated

Detect when a Power BI report is newly published or an existing report is modified.

Action

Append rows to dataset table

Add new records to an existing Power BI dataset table via push dataset or streaming.

Action

Trigger dataset refresh

Initiate a refresh for a specific Power BI dataset to pull latest data from connected sources.

Action

Update report parameters

Modify parameter values in a Power BI report to change filters, date ranges, or query scope.

Semrush
Triggers & Actions
Trigger

Keyword ranking position changes

Fire when a tracked keyword moves up or down in search results beyond a specified threshold.

Trigger

Site audit completes

Trigger when Semrush finishes crawling your site and generates a new audit report with health scores.

Trigger

New backlinks detected

Detect when Semrush identifies new referring domains or backlinks pointing to your site.

Action

Add keywords to position tracking

Programmatically add new keywords to a Semrush position tracking campaign for ongoing monitoring.

Action

Start domain analysis report

Initiate a Semrush domain overview or traffic analytics report for a specified domain or URL.

Action

Export keyword research data

Pull keyword ideas, search volumes, difficulty scores, and SERP features for a seed keyword list.

Power BI
+
Semrush

Ready to connect your stack?

Stop rebuilding SEO reports manually. Connect Power BI and Semrush with Redbird to automate marketing intelligence dashboards and keep your team focused on strategy, not spreadsheets.

Get started → Book a demo