Connect PostHog and
Semrush with AI

Sync PostHog product analytics with Semrush marketing data to close the loop between user behavior and acquisition performance. Stop manually correlating conversion events with keyword rankings, traffic sources, and campaign effectiveness across disconnected dashboards.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Track conversion events by landing page SEO performance automatically

When PostHog records conversion events, enrich them with Semrush landing page data—keyword rankings, organic traffic volume, and page authority. Automatically identify which SEO improvements drive actual product conversions, not just visits.

Alert marketing when feature adoption changes correlate with content updates

Monitor PostHog feature flag rollouts and user adoption metrics, then cross-reference with Semrush content performance data. Notify teams when blog posts or help content changes align with shifts in product usage patterns.

Sync high-intent user cohorts to inform keyword and content strategy

Export PostHog retention cohorts and high-value user segments to Semrush workflows. Use actual product behavior data to prioritize keyword research, content topics, and competitive analysis around what converts, not just what ranks.

Automatically report on paid search ROI with real product engagement data

Combine Semrush paid search spend and keyword data with PostHog event tracking and session recordings. Generate unified reports showing which ad campaigns and keywords drive engaged users who actually complete core product actions.

Capture competitor traffic shifts and trigger product analytics investigations

When Semrush detects significant competitor ranking or traffic changes, automatically query PostHog for corresponding user behavior shifts in your product. Identify whether competitive moves are affecting your activation or retention metrics.

Enrich session recordings with the SEO journey that brought users in

Append Semrush organic search data—entry keywords, page rankings, backlink sources—to PostHog session recordings and user profiles. Watch exactly how users who found you through specific search queries navigate and convert in-product.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize PostHog and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI natively understands both PostHog's event schemas and user properties alongside Semrush's keyword, traffic, and campaign structures—no manual mapping required.

AI that speaks product analytics and SEO fluently

Redbird automatically interprets PostHog's custom events, feature flags, cohort definitions, and session replay metadata. It maps these to Semrush's keyword rankings, position tracking, organic traffic metrics, backlink profiles, and paid search performance. The AI recognizes when a PostHog conversion event should be attributed to a Semrush landing page or keyword, and structures queries to join user behavior with acquisition source without manual ETL configuration.

Event properties
Cohort filters
Keyword positions
Traffic analytics
10×

faster than exporting PostHog CSVs and cross-referencing Semrush reports in spreadsheets

No custom API scripts, data warehouse staging tables, or manual attribution modeling required

Auto-generated reports

Redbird can pull from PostHog and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either PostHog or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from PostHog into Semrush, or from Semrush back into PostHog. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any product event in PostHog or any ranking change in Semrush—Redbird connects the dots across your growth stack.

PostHog
Triggers & Actions
Trigger

Custom event tracked

Fire when specific product events like signups, feature activations, or conversions are captured.

Trigger

User enters cohort

Trigger when users meet retention, activation, or value-based cohort criteria.

Trigger

Feature flag changed

Activate when feature flags are toggled or rollout percentages are adjusted.

Action

Create or update user property

Enrich PostHog user profiles with SEO attribution data or campaign source metadata.

Action

Tag session recording

Apply labels to session replays based on marketing source or keyword journey data.

Action

Add user to cohort

Segment users into PostHog cohorts based on Semrush traffic source or campaign performance.

Semrush
Triggers & Actions
Trigger

Keyword position changes

Fire when tracked keywords move up or down in search rankings beyond set thresholds.

Trigger

Site audit finds new issues

Trigger when Semrush detects technical SEO problems, broken links, or crawlability changes.

Trigger

Competitor ranking shift detected

Activate when competitors gain or lose significant positions for monitored keywords.

Action

Add keywords to tracking

Automatically monitor new search terms based on high-converting product events or user queries.

Action

Update content topic tags

Organize content projects in Semrush using actual product engagement data from PostHog.

Action

Log conversion event to campaign

Attribute PostHog conversion events back to specific Semrush-tracked campaigns or keywords.

PostHog
+
Semrush

Ready to connect your stack?

Stop losing context between what brings users in and what they do in your product. Sync PostHog with Semrush and turn SEO insights into product intelligence automatically.

Get started → Book a demo