Connect PostHog and
Salesloft with AI

Automatically sync product usage data into sales outreach. Redbird AI connects PostHog event tracking with Salesloft cadences so your revenue team can prospect based on actual product behavior — no more manual CSV exports or stale engagement data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Salesloft prospects with PostHog feature adoption and engagement scores

Automatically pull event data, feature flag exposure, and session activity from PostHog into Salesloft contact records. Sales reps see real-time product usage without switching tools. Surface power users, at-risk accounts, and expansion signals directly in the cadence workflow.

Trigger Salesloft cadences when PostHog identifies high-intent product behavior

Start targeted outreach sequences automatically when users complete key events, hit usage thresholds, or enter specific cohorts in PostHog. Route hot leads to the right rep and cadence based on feature interaction patterns. No manual list building or delayed follow-up.

Sync Salesloft engagement activity back into PostHog for closed-loop attribution

Push email opens, call logs, and cadence steps from Salesloft into PostHog as custom events. Analyze how sales touches correlate with product adoption, trial conversion, and feature usage. Build cohorts and funnels that span the entire buyer journey from first touch to activation.

Alert sales reps in Salesloft when PostHog detects churn risk signals

Monitor session frequency, feature abandonment, and negative feedback from PostHog surveys. Automatically create tasks or add contacts to save cadences when usage drops below thresholds. Give account executives early warning with behavioral context, not just CRM status changes.

Build Salesloft call lists from PostHog experiment cohorts and A/B test participants

Export users exposed to specific feature flags or experiment variants into targeted Salesloft segments. Gather qualitative feedback from beta users or test participants through structured outreach. Close the product development feedback loop with sales-assisted research at scale.

Generate weekly product usage reports for Salesloft accounts with expansion potential

Aggregate PostHog session data, event volumes, and feature adoption metrics by Salesloft account. Automatically compile usage summaries and seat expansion opportunities for account reviews. Deliver data-driven upsell intelligence without manual analytics pulls or spreadsheet gymnastics.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize PostHog and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands PostHog's event schemas and session data alongside Salesloft's account hierarchy and engagement model — mapping product analytics to sales context without custom code.

AI that speaks both product analytics and sales engagement

Redbird automatically maps PostHog events, properties, and person profiles to Salesloft contacts, accounts, and custom fields. The AI understands cohort definitions, feature flag states, and funnel stages from PostHog while respecting Salesloft's cadence logic and team routing rules. No need to write transformation scripts or maintain field mapping spreadsheets — just describe what data should flow where and Redbird handles schema translation, deduplication, and incremental sync.

Event property mapping
Cohort-to-segment sync
Person profile enrichment
Behavioral scoring logic
10×

faster than exporting PostHog cohorts and manually uploading contact lists to Salesloft

No CSV wrangling, data warehouse staging tables, or reverse ETL configuration required

Auto-generated reports

Redbird can pull from PostHog and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either PostHog or Salesloft.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from PostHog into Salesloft, or from Salesloft back into PostHog. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any PostHog event or Salesloft activity — Redbird connects product signals to sales execution in real time.

PostHog
Triggers & Actions
Trigger

User completes event

Fires when a tracked action, pageview, or custom event is captured in PostHog.

Trigger

Person enters cohort

Triggers when a user matches cohort criteria based on behavior, properties, or feature flags.

Trigger

Feature flag state changes

Fires when a user is added to or removed from a feature flag or experiment variant.

Action

Create or update person properties

Set custom attributes on PostHog person profiles from external data sources.

Action

Send custom event

Push sales activity or external signals into PostHog as trackable events for analysis.

Action

Add person to cohort

Programmatically include users in static cohorts based on Salesloft engagement or CRM status.

Salesloft
Triggers & Actions
Trigger

Contact added to cadence

Fires when a prospect is enrolled in a specific outreach sequence in Salesloft.

Trigger

Email opened or clicked

Triggers when a contact engages with cadence emails, including link click tracking.

Trigger

Call logged or disposition set

Fires when a sales rep completes a call and records outcome data in Salesloft.

Action

Create or update contact

Add new prospects or enrich existing contact records with product usage data.

Action

Add to cadence

Automatically enroll contacts in outreach sequences based on PostHog behavioral triggers.

Action

Create task or reminder

Generate follow-up activities for reps when product signals indicate sales intervention needed.

PostHog
+
Salesloft

Ready to connect your stack?

Sync PostHog product analytics with Salesloft sales engagement in minutes. Stop manually bridging the gap between what users do and how your revenue team responds.

Get started → Book a demo