Sync customer data, product catalogs, and behavioral events from your PostgreSQL database directly into Marketing Cloud. Stop writing custom scripts to export transaction data, manually updating subscriber attributes, or waiting on engineering to build data pipelines for your campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically flow order history, product preferences, and customer lifetime value from PostgreSQL into Marketing Cloud data extensions. Build segmented campaigns based on real-time purchase behavior without CSV exports or manual uploads.
Keep Marketing Cloud contact attributes current with product availability, pricing updates, and category changes from your PostgreSQL tables. Trigger abandonment emails when out-of-stock items return or send personalized recommendations based on fresh catalog data.
Write email opens, clicks, conversions, and journey activity from Marketing Cloud into PostgreSQL for unified reporting. Join marketing engagement with transaction data to calculate true campaign ROI and customer attribution across your entire analytics stack.
Pull support ticket counts, resolution times, and NPS scores from PostgreSQL into subscriber records. Personalize messaging based on customer health scores and exclude recently escalated accounts from promotional campaigns.
Automatically log subscription status changes, consent updates, and opt-out timestamps from Marketing Cloud into your database. Maintain complete regulatory compliance records and integrate marketing preferences with your customer data platform.
Start Marketing Cloud journeys when specific PostgreSQL conditions occur—account upgrades, subscription renewals, usage thresholds, or behavioral scores. Activate multi-channel campaigns the moment your operational data signals the right opportunity without batch delays.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize PostgreSQL and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands PostgreSQL table structures and Salesforce Marketing Cloud's data extension schema, automatically mapping relational data to subscriber attributes and journey events.
Redbird reads your PostgreSQL schemas—foreign keys, indexes, JSON columns, and complex joins—and maps them intelligently to Marketing Cloud data extensions, subscriber keys, and sendable relationships. No need to flatten your normalized database structure or write custom SQL queries for every sync. The AI handles type conversions, handles subscriber key matching, and respects Marketing Cloud's primary key requirements automatically.
faster than building custom PostgreSQL-to-SFMC ETL pipelines
Redbird can pull from PostgreSQL and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either PostgreSQL or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from PostgreSQL into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into PostgreSQL. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from database changes in PostgreSQL or campaign activity in Marketing Cloud—Redbird connects both systems in real time.
Trigger when a new record is added to any PostgreSQL table or view.
Fire when specific columns change or match defined criteria in your database.
Run scheduled or event-driven queries and trigger workflows when results meet thresholds.
Write new rows or update existing records in PostgreSQL tables based on Marketing Cloud events.
Run custom UPDATE, DELETE, or stored procedure calls with dynamic parameters.
Efficiently write large batches of data from Marketing Cloud into PostgreSQL tables.
Trigger when contacts opt out, change subscription preferences, or update profile attributes.
Fire workflows based on send events, engagement activity, or link clicks in email campaigns.
Detect when contacts reach specific journey milestones, exit paths, or goal events.
Write customer data, transaction records, or behavioral events into Marketing Cloud data extensions.
Dynamically build audiences and segments based on real-time PostgreSQL data changes.
Inject contacts into Journey Builder campaigns based on database events or threshold conditions.
Stop building custom integrations between PostgreSQL and Salesforce Marketing Cloud. Let Redbird sync your customer data, behavioral events, and campaign metrics automatically—so your marketing team can act on fresh data without waiting on engineering.