Sync streaming viewership data from Pluto directly into The Trade Desk for smarter CTV targeting and campaign optimization. Stop manually exporting audience segments and performance metrics between your streaming platform and DSP—let Redbird automate the flow.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create and update audience segments in The Trade Desk based on Pluto viewing behavior, content affinity, and engagement patterns. Keep your programmatic targeting in sync with real streaming performance without manual audience file uploads.
Flow campaign metrics, reach, and conversion data from The Trade Desk into Pluto's analytics environment to correlate ad performance with content engagement. Build unified reporting that connects programmatic spend to streaming outcomes.
Augment your DSP campaigns with detailed streaming behavior—genre preferences, watch time, session frequency—from Pluto. Enable more granular targeting and frequency capping based on actual content engagement, not just demographic proxies.
Automatically compile cross-platform reports that merge Pluto ad inventory performance with Trade Desk campaign metrics, attribution data, and spend efficiency. Deliver unified insights to media buyers and content teams every morning.
Monitor Pluto ad fill rates and inventory utilization in real time, triggering notifications when The Trade Desk campaign budgets should be adjusted to maximize monetization. Prevent revenue leakage from undersold FAST inventory.
Automatically log which programmatic creatives ran alongside which Pluto content, capturing performance correlations for future optimization. Build a searchable archive linking ad creative performance to streaming context and viewer behavior.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Pluto and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Pluto's streaming analytics schemas and The Trade Desk's programmatic campaign structures—no middleware, custom scripts, or API documentation required.
Redbird maps Pluto's viewership events, content taxonomies, and ad pod structures to The Trade Desk's audience segments, campaign hierarchies, and attribution models automatically. The platform knows how to reconcile streaming session IDs with programmatic device graphs, align content genres with contextual targeting parameters, and connect ad impression data across both systems. No need to build custom transformations for VAST tags, frequency caps, or cross-device matching.
faster audience activation from streaming data to programmatic campaigns
Redbird can pull from Pluto and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Pluto or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Pluto into The Trade Desk, or from The Trade Desk back into Pluto. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Pluto or The Trade Desk—from new content going live to campaign budget thresholds being hit.
Fires when a Pluto audience segment hits a defined size or engagement level for targeting activation.
Triggers when watch time, completion rate, or engagement metrics shift for specific Pluto content or channels.
Activates when Pluto ad slot fill rates fall below thresholds, indicating monetization opportunities.
Formats and sends Pluto viewer segments to external platforms in standard audience file formats.
Enriches Pluto content records with information about associated programmatic campaigns and ad performance.
Records specific Pluto viewing events with identifiers for matching to downstream advertising touchpoints.
Fires when a Trade Desk campaign hits spending milestones or pacing thresholds requiring action.
Triggers when connected TV campaigns show unexpected changes in CPM, completion rate, or conversion metrics.
Activates when advertisers build new targeting segments in The Trade Desk for potential streaming alignment.
Modifies Trade Desk campaign audience targeting, frequency caps, or contextual settings based on external data.
Changes bidding approach for specific supply sources or CTV inventory based on performance signals.
Captures point-in-time metrics for Trade Desk campaigns including spend, impressions, and conversion data.
See how Redbird connects Pluto streaming analytics with The Trade Desk programmatic campaigns—no custom integration work required. Start automating your CTV ad tech workflow today.