Automate the flow between financial planning and marketing performance. Stop manually exporting campaign spend from Semrush and reconciling it against budget actuals in Planful. Redbird AI syncs marketing data with financial forecasts so finance teams can track digital marketing ROI in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull daily or monthly advertising spend from Semrush campaigns and post it directly to corresponding cost centers and GL accounts in Planful. Finance teams see marketing actuals update automatically without waiting for month-end exports or manual CSV uploads.
Combine actual spend and traffic metrics from Semrush with approved budgets from Planful to create automated variance analysis reports. Flag campaigns running over budget or underperforming on CAC targets, and route alerts to both finance and marketing stakeholders.
Monitor cumulative campaign spend in Semrush against approved marketing budgets in Planful. Trigger notifications when spend reaches 75%, 90%, or 100% of allocated budget, preventing overspend and enabling proactive reallocation decisions.
Pull SEO performance metrics like organic sessions, keyword rankings, and domain authority from Semrush into Planful for revenue forecasting. Marketing teams provide traffic projections that finance incorporates into top-line revenue models and growth scenarios.
When finance approves quarterly or annual marketing plans in Planful, automatically create corresponding budget allocations in Semrush project tracking. Marketing teams see their approved spend limits directly in the platform where they manage campaigns.
Merge actuals and variance data from Planful with campaign performance, traffic, and conversion metrics from Semrush to generate executive dashboards. Finance produces comprehensive marketing investment reports showing budget utilization, CAC trends, and channel effectiveness without manual data gathering.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Planful and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Planful's financial planning hierarchies and Semrush's marketing performance data, so you can connect budget structures with campaign analytics without custom development.
Redbird maps Semrush campaigns, keywords, and spend data to Planful dimensions, accounts, and cost centers automatically. Our AI understands how to match Semrush project structures to Planful entity hierarchies, align campaign spend with GL accounts, and translate marketing KPIs into financial metrics finance teams recognize. No need to build custom field mappings or write transformation logic for currency formats, date ranges, or aggregation rules across systems.
faster than exporting Semrush CSVs and manually loading them into Planful
Redbird can pull from Planful and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Planful or Semrush.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Planful into Semrush, or from Semrush back into Planful. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from budget approvals in Planful or campaign changes in Semrush — Redbird handles the rest.
Fires when a budget or forecast version is finalized and approved in Planful.
Triggers when actual financial data is imported or posted to Planful from an ERP.
Detects when actuals deviate from budget or forecast by a specified percentage or amount.
Add a new budget allocation to a specific account, dimension, or cost center.
Modify forecast amounts for specified periods, entities, or accounts based on external data.
Create or update journal entries with debits, credits, and supporting documentation.
Fires when daily or cumulative advertising spend changes for a tracked campaign.
Triggers when tracked keywords move up or down in search rankings beyond a threshold.
Detects when a new SEO site audit finishes and technical health score is available.
Set up a new marketing project in Semrush with spend tracking and budget allocation.
Apply labels or metadata to campaigns for categorization and financial tracking.
Pull campaign metrics, traffic data, or keyword performance for a specified date range.
Stop reconciling marketing spend in spreadsheets. Connect Planful and Semrush with Redbird AI to automate budget tracking, variance analysis, and marketing ROI reporting across your finance and marketing teams.