Sync product usage data directly into financial models and forecasts. Stop exporting CSVs from Amplitude, cleaning data in spreadsheets, and manually updating revenue assumptions in Planful every week.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Flow retention curves and lifecycle stage distributions from Amplitude directly into Planful revenue models. Update churn assumptions and expansion revenue forecasts based on actual product engagement cohorts without manual data pulls.
Combine Planful customer revenue data with Amplitude feature adoption metrics to measure which capabilities drive retention and expansion. Automatically update financial reports with product-led growth KPIs that show revenue correlation.
Trigger notifications to FP&A teams when Amplitude retention rates, conversion funnels, or power user percentages fall outside ranges used in Planful financial models. Enable proactive forecast adjustments before variance reviews.
Push ARR, contract tier, and renewal date information from Planful into Amplitude behavioral cohorts. Enable product teams to prioritize experiments and feature development based on revenue impact, not just user counts.
Generate consolidated reports that combine Planful financial performance with Amplitude engagement trends, cohort health, and conversion metrics. Package product-led growth narratives alongside revenue results without manual data assembly.
Flow statistically significant A/B test outcomes from Amplitude into Planful scenario planning models. Model the revenue impact of feature rollouts using actual conversion lift and retention improvement data from experiments.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amplitude and Planful with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Amplitude's event schemas and behavioral cohort structures alongside Planful's dimension hierarchies and financial model logic, so you can connect product metrics to financial planning without transformation layers.
Redbird maps Amplitude user properties, event taxonomies, and cohort definitions to Planful's account dimensions, planning versions, and custom driver models. The platform understands how to aggregate event-level behavioral data into monthly or quarterly financial planning periods, match revenue accounts to product features, and join subscription cohorts with forecast assumptions. No need to build custom ETL pipelines or maintain brittle field mappings between analytics events and planning dimensions.
faster than exporting Amplitude charts and rebuilding analysis in spreadsheets before Planful updates
Redbird can pull from Amplitude and Planful simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Planful.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amplitude into Planful, or from Planful back into Amplitude. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any behavioral event in Amplitude or planning cycle change in Planful.
Fire when users enter or exit retention cohorts, lifecycle stages, or behavioral segments.
Trigger when A/B test results achieve statistical significance thresholds for conversion or retention metrics.
Activate when percentage of active users adopting a specific feature exceeds or falls below defined levels.
Pull engagement metrics, retention curves, or conversion funnels filtered by revenue tier, plan type, or account segments.
Extract aggregated retention rates, DAU/MAU ratios, or lifecycle distributions for specific user segments as structured data.
Add financial attributes like ARR band, contract type, or renewal quarter to user profiles for segmentation.
Fire when a new forecast scenario, rolling forecast update, or budget version is finalized in Planful.
Trigger when actual-to-plan variance for revenue, bookings, or growth metrics crosses defined tolerance levels.
Activate when driver-based model inputs like churn rate, expansion rate, or conversion assumptions are modified.
Write new assumptions for subscription metrics, retention rates, or conversion inputs into forecast driver models.
Add new product features, user segments, or cohort categories as dimension values in planning hierarchies.
Load product engagement KPIs, cohort summaries, or experiment results into custom reporting tables for board presentations.
Stop rebuilding product analytics in spreadsheets to feed financial models. Connect Amplitude and Planful with Redbird AI and automate the flow between product engagement and revenue planning.