Redbird AI syncs digital analytics data from Adobe Analytics into Planful automatically. Stop exporting CSVs, manually mapping campaign spend to revenue outcomes, and rebuilding performance reports every planning cycle.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull e-commerce revenue, conversion rates, and channel attribution data from Adobe Analytics into Planful budget line items. Finance teams see actual digital performance alongside forecasts without requesting exports from analytics teams.
Match Adobe Analytics campaign performance metrics against marketing spend forecasts in Planful. Surface significant variances between actual digital ROI and planned outcomes, with drill-down links to segment-level data.
Monitor daily or weekly e-commerce revenue totals in Adobe Analytics against Planful forecast ranges. Trigger notifications to FP&A teams when actuals fall outside tolerance bands, enabling faster reforecasting decisions.
Push product-level margin, COGS, and profitability assumptions from Planful back into Adobe Analytics reporting. Enable marketing teams to analyze campaigns by true contribution margin rather than just revenue.
Combine Adobe Analytics customer acquisition metrics, conversion funnels, and engagement trends with Planful financial consolidation data. Build presentation-ready slides showing how digital investments translate to financial outcomes.
Archive detailed campaign performance, channel attribution, and customer journey data from Adobe Analytics alongside scenario assumptions in Planful. Finance can model 'what-if' marketing budget scenarios using historical digital performance patterns.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Planful with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Adobe Analytics event structures, segment definitions, and attribution models alongside Planful's dimensional hierarchies, account mappings, and planning calendar logic.
Redbird automatically maps Adobe Analytics calculated metrics, eVars, props, and segments to Planful accounts, entities, and custom dimensions. Our AI recognizes revenue event structures, conversion funnels, and attribution models in Adobe while understanding Planful's chart of accounts, departmental hierarchies, and version control logic. No manual field mapping or CSV transformation rules required.
faster than exporting Adobe Analytics data to CSV and manually uploading actuals into Planful
Redbird can pull from Adobe Analytics and Planful simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Planful.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Planful, or from Planful back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Adobe Analytics or Planful, and take action across both systems automatically.
Trigger when segment-level conversion rates drop below benchmarks or forecast assumptions.
Fire when cumulative e-commerce or subscription revenue crosses defined thresholds by channel or campaign.
Detect when analytics teams publish new audience segments or update segment definitions.
Pull calculated metric values for custom date ranges, segments, and breakdowns into structured datasets.
Retrieve multi-touch attribution breakdowns showing channel contribution across customer journeys.
Schedule or trigger Adobe Analytics Data Warehouse extracts with specific dimensions and filters.
Fire when finance teams finalize and publish annual budgets or rolling forecast versions.
Trigger when actual vs. plan variance for specific accounts exceeds tolerance percentages.
Alert teams when planning calendar deadlines for forecast submissions are nearing.
Post digital channel actuals to specific account, department, and entity dimension combinations.
Modify planning model drivers like customer acquisition costs or conversion rates based on analytics data.
Create automated variance explanations comparing digital performance actuals to forecast assumptions.
See how Redbird AI syncs Adobe Analytics digital performance data directly into Planful financial models. Get your integration running in minutes, not quarters.