Connect Pinterest Ads and
Xumo with AI

Redbird AI connects your Pinterest discovery campaigns with Xumo streaming viewership data automatically. Stop manually reconciling upper-funnel engagement with CTV conversions, and eliminate spreadsheet gymnastics between social shopping and streaming audiences.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Pinterest campaign performance with Xumo streaming audience viewing patterns

Automatically match Pinterest Ads campaign exposure windows with Xumo viewership spikes to identify which promoted pins drive streaming content engagement. Surface cross-platform attribution insights showing how discovery-driven shopping interest translates to CTV viewing behavior.

Enrich Pinterest audience segments with Xumo household streaming consumption data

Pull Xumo viewership demographics and content preference data to refine Pinterest audience targeting strategies. Build richer customer profiles that combine social discovery intent with actual streaming household viewing habits for precision targeting.

Generate unified commerce and streaming performance reports across both platforms

Automatically compile Pinterest product catalog performance alongside Xumo content engagement metrics into consolidated marketing dashboards. Track how shoppable pins and promoted products correlate with branded content viewership on CTV.

Alert teams when Pinterest campaign audiences overlap with high-value Xumo viewer segments

Monitor for significant audience overlap between Pinterest ad exposure and premium Xumo streaming household segments. Trigger notifications when discovery campaign reach aligns with target CTV demographics worth additional retargeting investment.

Archive Pinterest conversion events alongside Xumo content streaming sessions for attribution modeling

Capture timestamped Pinterest purchase conversions and Xumo viewing sessions in unified data storage. Enable long-term multi-touch attribution analysis showing how social discovery and streaming content combine to drive consumer action.

Automate Pinterest catalog updates based on products featured in trending Xumo content

Identify products or categories gaining traction in Xumo streaming content and automatically prioritize them in Pinterest shopping campaigns. Keep promoted product feeds dynamically aligned with what audiences are actively discovering through CTV content.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Pinterest Ads and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Pinterest's conversion tracking schemas and Xumo's streaming analytics structure, so you can connect social shopping data with CTV viewership without custom pipelines.

AI that speaks Pinterest campaign metrics and Xumo streaming data

Redbird automatically maps Pinterest conversion events, product catalog hierarchies, and audience segment structures to Xumo's viewership sessions, content performance metrics, and household-level streaming data. The platform understands how Pinterest's keyword and interest targeting relates to Xumo's content category taxonomies, enabling intelligent cross-platform audience analysis. No need to manually reconcile campaign timestamps with viewing windows or build custom schemas to connect shopping intent signals with streaming engagement patterns.

Pinterest conversion tracking schemas
Xumo viewership session data
Product catalog to content mapping
Cross-platform audience matching
10×

faster than building custom pipelines to reconcile Pinterest campaign data with Xumo streaming analytics

No custom ETL jobs, API polling scripts, or manual timestamp alignment between social and CTV platforms

Auto-generated reports

Redbird can pull from Pinterest Ads and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Pinterest Ads or Xumo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Pinterest Ads into Xumo, or from Xumo back into Pinterest Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any event in Pinterest Ads or Xumo—campaign launches, conversion spikes, viewership milestones, or content performance shifts.

Pinterest Ads
Triggers & Actions
Trigger

Campaign goes live

Trigger workflows when a new promoted pin or shopping campaign launches on Pinterest.

Trigger

Conversion threshold reached

Fire automations when Pinterest campaigns hit specific conversion volume or ROAS benchmarks.

Trigger

Audience segment updated

Detect when Pinterest audience targeting lists are refreshed or modified with new users.

Action

Create audience segment

Build new Pinterest audience targeting lists from external data sources or enriched profiles.

Action

Update product catalog

Modify Pinterest shopping catalog items, pricing, availability, or product metadata programmatically.

Action

Pause underperforming campaigns

Automatically stop Pinterest ad campaigns that fall below performance thresholds or budget efficiency targets.

Xumo
Triggers & Actions
Trigger

Content viewership spike detected

Trigger workflows when specific Xumo channels or content experiences abnormal viewing volume increases.

Trigger

New content published

Fire automations when fresh content or channels go live on the Xumo streaming platform.

Trigger

Audience engagement milestone

Detect when Xumo content reaches specific watch-time, completion rate, or household reach thresholds.

Action

Tag content with performance metadata

Enrich Xumo content records with external campaign data, product associations, or audience insights.

Action

Export viewership segments

Extract Xumo audience cohorts based on viewing behavior, content preferences, or demographic attributes.

Action

Update content analytics tags

Modify Xumo content categorization, campaign associations, or tracking parameters based on external signals.

Pinterest Ads
+
Xumo

Ready to connect your stack?

Connect Pinterest Ads and Xumo to bridge social shopping discovery with streaming viewership intelligence. Redbird handles the complexity so your team can focus on cross-platform strategy, not data plumbing.

Get started → Book a demo