Connect Amplitude and
Pinterest Ads with AI

Stop manually exporting user cohorts and uploading audience CSVs. Redbird AI syncs behavioral segments from Amplitude directly into Pinterest Ads, streams conversion data back to your analytics, and keeps product insights and campaign performance in lockstep without engineering lift.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync high-intent behavioral cohorts from Amplitude to Pinterest audience segments

Automatically push users who completed key product milestones—feature adoption, repeat engagement, or lifecycle stage transitions—into Pinterest custom audiences. Update segments daily so your promoted pins reach users based on actual product behavior, not just demographic guesses.

Stream Pinterest conversion events back to Amplitude for closed-loop attribution

Capture Pinterest ad clicks, pin saves, and purchase conversions as Amplitude events, tied to user IDs. Measure how Pinterest campaigns influence retention curves, feature adoption, and LTV without stitching together exports from multiple dashboards.

Create Pinterest lookalike audiences from Amplitude retention cohorts automatically

Identify your highest-retention users in Amplitude—day 7, day 30, or custom milestones—and sync them to Pinterest to build lookalike audiences. Automatically refresh the seed list as cohort membership changes, so your acquisition targets stay aligned with product-qualified user profiles.

Enrich Amplitude user profiles with Pinterest ad engagement and creative performance

Pull Pinterest campaign metadata—which pin creative, interest targeting category, or shopping catalog product—back into Amplitude as user properties. Segment users by acquisition source creative and analyze how different Pinterest ad formats drive downstream retention and monetization.

Pause Pinterest campaigns automatically when Amplitude detects product quality drops

Monitor key product health metrics in Amplitude—error rates, onboarding drop-off, or feature crashes. When thresholds are breached, automatically pause Pinterest ad spend to stop driving new users into broken experiences, then resume when metrics recover.

Generate weekly reports combining Amplitude cohort performance with Pinterest ad spend

Automatically compile retention curves, feature adoption rates, and LTV estimates for users acquired via Pinterest campaigns. Cross-reference with Pinterest impression, click, and conversion costs to calculate true ROAS by product segment, not just marketing attribution window.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and Pinterest Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Amplitude's event taxonomy and user properties alongside Pinterest's audience targeting API, so you can sync behavioral cohorts and conversion events without custom schemas or manual field mapping.

AI that speaks both product analytics and ad platform data models

Redbird interprets Amplitude's event streams, user properties, and cohort definitions—whether you track custom events, identify calls, or computed traits. It maps these to Pinterest's customer list requirements, conversion API schemas, and audience segment formats. No need to flatten behavioral data into CSV uploads or write transformation scripts to match Pinterest's field expectations. Redbird handles user ID resolution, PII hashing for audience matching, and event schema translation automatically.

Amplitude event streams & cohorts
Pinterest audience list formats
User ID & PII hashing
Conversion event mapping
10×

faster than exporting Amplitude cohorts to CSV and manually uploading to Pinterest Ads Manager

No data exports, SFTP uploads, or engineering tickets to map event schemas to Pinterest conversion specs

Auto-generated reports

Redbird can pull from Amplitude and Pinterest Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Pinterest Ads.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into Pinterest Ads, or from Pinterest Ads back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any behavioral event in Amplitude or campaign change in Pinterest Ads—Redbird keeps both systems in sync in real time.

Amplitude
Triggers & Actions
Trigger

User enters retention cohort

Fires when a user qualifies for a specific retention segment—day 7 active, power user, or custom behavioral milestone.

Trigger

Cohort membership changes

Triggers when users are added to or removed from an Amplitude cohort based on event criteria or computed properties.

Trigger

Product metric crosses threshold

Activates when key metrics like feature adoption rate, error frequency, or session depth exceed defined bounds.

Action

Export cohort to Pinterest custom audience

Pushes Amplitude user segment to Pinterest Ads as a custom audience list, with automatic PII hashing and ID matching.

Action

Log Pinterest event data in Amplitude

Writes Pinterest ad interactions—clicks, saves, conversions—as events in Amplitude, linked to existing user profiles.

Action

Update user properties with campaign attribution

Sets Amplitude user properties with Pinterest campaign ID, ad group, creative variant, and acquisition source for downstream segmentation.

Pinterest Ads
Triggers & Actions
Trigger

Conversion event recorded

Fires when Pinterest tracks a conversion—checkout, add to cart, sign-up—tied to a promoted pin or shopping ad.

Trigger

Campaign spend exceeds budget threshold

Triggers when daily or lifetime ad spend crosses defined limits for a campaign or ad group.

Trigger

Audience size drops below minimum

Activates when a Pinterest custom audience falls below the minimum threshold for effective targeting or lookalike modeling.

Action

Pause or resume campaign

Automatically stops or restarts Pinterest ad campaigns based on external signals like product health or budget pacing.

Action

Update audience list membership

Adds or removes users from Pinterest custom audiences to reflect current behavioral segment membership from Amplitude.

Action

Adjust campaign budget or bid

Modifies Pinterest campaign spending caps or bid amounts based on performance metrics or external constraints.

Amplitude
+
Pinterest Ads

Ready to connect your stack?

Sync Amplitude behavioral cohorts to Pinterest Ads and stream conversion data back to close the loop on product-led acquisition. Start automating in minutes, no pipeline engineering required.

Get started → Book a demo