Connect Adobe Analytics and
Pinterest Ads with AI

Redbird AI syncs behavioral segments, conversion data, and campaign attribution between Adobe Analytics and Pinterest Ads automatically. Stop manually exporting audience lists, copying conversion metrics into spreadsheets, or reconciling attribution data across disconnected platforms.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Adobe Analytics segments to Pinterest Ads as targetable audiences

Automatically push high-intent segments built in Adobe Analytics—cart abandoners, high-value browsers, product category enthusiasts—directly into Pinterest Ads as custom audiences. Redbird monitors segment membership changes and keeps Pinterest audience lists current without manual exports or CSV uploads.

Enrich Adobe Analytics with Pinterest conversion and engagement data

Pull Pinterest campaign performance metrics—pin saves, closeups, outbound clicks, conversions—back into Adobe Analytics for unified cross-channel reporting. Redbird maps Pinterest campaign IDs to Adobe tracking parameters and appends conversion data to customer journey records automatically.

Generate attribution reports comparing Pinterest performance to other channels

Combine Pinterest Ads conversion data with Adobe Analytics multi-touch attribution models to understand how Pinterest assists or drives conversions alongside search, social, and display. Redbird consolidates metrics from both platforms into scheduled reports that show true incremental impact without manual data merging.

Alert teams when high-converting segments drop below audience minimums

Monitor Adobe Analytics segment sizes that feed Pinterest Ads campaigns and trigger alerts when audiences fall below Pinterest's minimum thresholds for targeting. Redbird checks segment counts daily and notifies marketing teams before campaigns pause due to insufficient audience size.

Automate product catalog updates from web behavior insights

Use Adobe Analytics product view and purchase data to prioritize which items get promoted in Pinterest shopping campaigns. Redbird identifies trending products based on site engagement patterns and automatically adjusts product feed priority or creates new promoted pin groups in Pinterest Ads.

Capture Pinterest-assisted conversions in Adobe Analytics custom events

Write Pinterest engagement metrics—saves, closeups, carousel swipes—back to Adobe Analytics as custom conversion events tied to user profiles. Redbird maps Pinterest user interactions to Adobe visitor IDs so analysts can build complete customer journey visualizations that include Pinterest touchpoints.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Adobe Analytics and Pinterest Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Adobe Analytics segment logic, eVar and prop structures, and Pinterest Ads audience requirements, campaign taxonomy, and conversion tracking schemas—so your data flows correctly without transformation scripts.

AI that speaks both Adobe Analytics and Pinterest Ads natively

Redbird interprets Adobe Analytics segment rules, classification hierarchies, and calculated metrics—then translates them into Pinterest-compatible audience definitions and conversion events. It maps Adobe visitor IDs to Pinterest click IDs for attribution, handles Pinterest's actsrc parameter requirements, and structures conversion data to match Adobe's custom event schema. No middleware scripts or manual field mapping needed.

Adobe segment rule parsing
Pinterest audience formatting
Cross-platform ID resolution
Conversion event mapping
10×

faster audience activation vs manual segment exports and CSV uploads

No data exports, transformation scripts, or FTP transfers required

Auto-generated reports

Redbird can pull from Adobe Analytics and Pinterest Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Pinterest Ads.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Adobe Analytics into Pinterest Ads, or from Pinterest Ads back into Adobe Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any Adobe Analytics event or Pinterest Ads campaign change—Redbird handles the rest automatically.

Adobe Analytics
Triggers & Actions
Trigger

Segment membership threshold reached

Fires when an Adobe Analytics segment crosses a specified size threshold, indicating audience readiness for campaign activation.

Trigger

Conversion metric anomaly detected

Triggers when Adobe's anomaly detection identifies unusual spikes or drops in conversion rates for tracked campaigns.

Trigger

New high-value visitor segment created

Activates when analysts publish new segments targeting high-LTV behaviors or product affinities in Adobe Analytics.

Action

Export segment as custom audience

Push Adobe Analytics segment membership lists to Pinterest Ads as targetable custom audiences with automatic refresh.

Action

Update calculated metrics with external data

Write Pinterest performance data back into Adobe Analytics as calculated metric inputs or data source uploads.

Action

Create classification values from campaign data

Automatically populate Adobe Analytics classification tables with Pinterest campaign metadata for unified reporting dimensions.

Pinterest Ads
Triggers & Actions
Trigger

Campaign conversion rate drops

Fires when Pinterest Ads campaign conversion rates fall below defined thresholds, signaling potential audience or creative issues.

Trigger

Product catalog sync completes

Triggers after Pinterest updates product catalog feeds, enabling synchronized analytics tracking for new promoted items.

Trigger

New conversion event recorded

Activates when Pinterest tracks conversions from pins, enabling immediate flow of purchase data to analytics platforms.

Action

Update audience targeting parameters

Adjust Pinterest Ads audience definitions based on Adobe Analytics segment performance or behavioral insights.

Action

Create promoted pins from trending products

Automatically generate new Pinterest promoted pin campaigns for products identified as trending in Adobe Analytics.

Action

Adjust campaign budgets by segment performance

Increase or decrease Pinterest campaign spending based on conversion quality metrics flowing from Adobe Analytics.

Adobe Analytics
+
Pinterest Ads

Ready to connect your stack?

Connect Adobe Analytics and Pinterest Ads with Redbird AI to automate audience syncing, attribution reporting, and cross-platform conversion tracking—no engineering resources required.

Get started → Book a demo