Automate the flow of retail measurement data from NielsenIQ into Tableau dashboards. Stop manually exporting CSVs, cleaning category hierarchies, and rebuilding visualizations every time new scan data arrives.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Detect when weekly or monthly retail measurement data arrives in NielsenIQ. Redbird transforms product hierarchies, cleanses channel mappings, and pushes formatted extracts directly to Tableau data sources, triggering dashboard refreshes automatically.
Pull NielsenIQ market share metrics by category, brand, and time period. Redbird normalizes manufacturer and product hierarchies, calculates share trends, and structures data for Tableau's dimensional model so stakeholders see updated competitive positioning instantly.
Extract promotion lift metrics, baseline sales, and incremental volume from NielsenIQ. Redbird maps promotional calendar data to Tableau's date dimensions and product hierarchies, enabling trade marketing teams to visualize ROI by tactic and retailer.
Before loading into Tableau, Redbird applies custom calculations to NielsenIQ raw data—retailer groupings, custom channel definitions, or regional rollups. Teams get analysis-ready datasets that match their reporting taxonomy without pre-processing in spreadsheets.
Monitor product velocity and distribution metrics flowing from NielsenIQ into Tableau. When dashboards show performance falling below targets, Redbird triggers alerts to category managers with context from both systems—no constant dashboard checking required.
When quarterly business review dashboards are published in Tableau, automatically capture point-in-time NielsenIQ datasets used for those reports. Redbird maintains versioned data archives so teams can recreate historical views or audit past performance claims.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize NielsenIQ and Tableau with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands NielsenIQ's retail measurement schemas and Tableau's data source requirements, so your CPG analytics pipelines run without constant data engineering.
Redbird parses NielsenIQ's product hierarchies, outlet classifications, and time period conventions automatically. It maps these to Tableau's dimensional models—resolving attribute mismatches, handling measure aggregations, and structuring extracts for optimal visualization performance. When category definitions change or new retail channels are added, Redbird adapts transformations without manual schema mapping. Your analysts get clean, dashboard-ready datasets instead of wrestling with data prep.
faster to build and refresh NielsenIQ-powered Tableau dashboards
Redbird can pull from NielsenIQ and Tableau simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either NielsenIQ or Tableau.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from NielsenIQ into Tableau, or from Tableau back into NielsenIQ. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from new scan data in NielsenIQ or dashboard events in Tableau, then take action across your entire CPG analytics stack.
Fires when weekly or monthly scan data becomes available in NielsenIQ for specified markets or categories.
Triggers when brand or product share moves above or below defined levels in category performance reports.
Detects changes to units per store per week or sales velocity KPIs for tracked SKUs.
Pull market share, sales, and distribution data for specified categories, time periods, and geographies.
Fetch lift, incremental volume, and baseline sales data for promotions run during specified periods.
Access household purchase behavior, repeat rates, and shopper demographics from NielsenIQ panels.
Fires when a Tableau workbook or dashboard is published to Tableau Server or Tableau Cloud.
Triggers after a scheduled or manual refresh of a Tableau extract or live connection finishes.
Detects when Tableau sends scheduled dashboard snapshots or data-driven alerts to subscribers.
Trigger immediate or incremental refresh of Tableau hyper extracts with updated source data.
Modify connection parameters, credentials, or file paths for Tableau data sources programmatically.
Upload new or revised Tableau workbooks to specified projects on Tableau Server or Cloud.
Stop manually bridging NielsenIQ and Tableau. Let Redbird automate your retail analytics pipelines so category managers and insights teams get the dashboards they need, when they need them.