Redbird AI syncs retail measurement data, market share insights, and consumer intelligence from NielsenIQ directly into SAP financials, planning, and analytics. Stop exporting CSVs, reformatting data, and manually reconciling product hierarchies between your market intelligence and ERP systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically map NielsenIQ category, brand, and SKU performance metrics to SAP material masters and profitability analysis segments. Redbird reconciles product codes, aggregates sales data by business unit, and updates actuals for variance reporting without manual data transformation.
Flow NielsenIQ point-of-sale velocity, out-of-stock rates, and numeric distribution directly into SAP APO or IBP demand signals. Redbird normalizes retailer and geography dimensions to match your SAP master data structure, ensuring forecasts reflect actual shelf performance.
Build executive dashboards that blend SAP financial performance with NielsenIQ competitive share and category growth data. Redbird pulls cost center actuals, matches them to market measurement periods, and surfaces why revenue missed or beat based on category dynamics.
Monitor promotional effectiveness by comparing NielsenIQ incremental volume and revenue lift against SAP accrued trade funds by customer and campaign. Redbird triggers alerts when ROI falls below thresholds, enabling real-time trade optimization decisions.
When new products or SKU expansions are created in SAP with planned rollout timelines, automatically configure NielsenIQ measurement parameters and baseline expectations. Redbird ensures market tracking aligns with supply chain and commercial planning milestones in your ERP.
Preserve point-in-time market snapshots with corresponding SAP period-end financials in a unified data archive. Redbird captures NielsenIQ measurement data at monthly or quarterly close, linking it to SAP controlling area results for longitudinal performance analysis and compliance.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize NielsenIQ and SAP with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both NielsenIQ's syndicated measurement schemas and SAP's complex master data hierarchies, bridging the gap between market intelligence and enterprise planning without custom ETL.
Redbird's AI reads NielsenIQ product hierarchies, retailer taxonomies, time periods, and UPC-level sales data, then intelligently maps them to SAP material masters, customer hierarchies, cost centers, and profitability segments. It handles mismatched product codes, reconciles calendar vs. fiscal periods, and aggregates category-level insights to the business unit and P&L line items your finance team actually manages. No more manual VLOOKUP spreadsheets or hardcoded transformation scripts that break every data refresh.
faster market data integration than manual CSV exports and SAP batch uploads
Redbird can pull from NielsenIQ and SAP simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either NielsenIQ or SAP.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from NielsenIQ into SAP, or from SAP back into NielsenIQ. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any NielsenIQ data refresh or SAP transactional event, then execute actions across both platforms.
Fires when NielsenIQ publishes fresh retail measurement data for your subscribed categories and markets.
Triggers when your brand or product share moves above or below defined percentage benchmarks in tracked categories.
Activates when numeric or ACV distribution falls short of target levels in key retail channels or geographies.
Retrieve sales velocity, share, and pricing data for specific SKUs, brands, or categories across custom date ranges.
Pull incremental volume, revenue, and baseline impact for promotional events tied to specific retailers or campaigns.
Access competitor sales, share, and distribution metrics for category context and strategic planning inputs.
Fires when an SAP controlling area period is locked, signaling final actuals are available for variance analysis.
Triggers when a material master is added to SAP, indicating a new SKU launch that needs market measurement tracking.
Activates when promotional funds or customer deductions are recorded, enabling ROI comparison against retail performance.
Post NielsenIQ-derived metrics as statistical key figures or custom fields in SAP CO-PA or profitability segments.
Populate SAP BPC or IBP planning scenarios using NielsenIQ category growth and competitive assumptions.
Enrich SAP HANA views or BW queries with NielsenIQ share, velocity, and distribution dimensions for executive dashboards.
See how Redbird AI eliminates manual data work between NielsenIQ and SAP, giving your revenue management, finance, and analytics teams real-time market intelligence inside your ERP.