Sync retail measurement data with your Pinterest campaigns automatically. Stop manually exporting market share reports and updating audience targeting based on outdated sales trends. Close the loop between what's selling in stores and what you're promoting on Pinterest.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Monitor product velocity and distribution metrics from NielsenIQ retail measurement data. Automatically pause or reduce spend on Pinterest promoted pins when sales momentum drops below threshold. Prevent ad spend waste on underperforming SKUs.
Track category-level market share changes from NielsenIQ consumer panels. Automatically refresh Pinterest interest-based audiences and keyword targets when competitive dynamics shift. Keep targeting aligned with current market positioning.
Pull conversion metrics, shopping campaign performance, and assisted conversions from Pinterest Ads. Append Pinterest attribution data to NielsenIQ retail sales analysis to measure upper-funnel impact. Build complete view of awareness-to-purchase journey.
Identify new product launches with strong early velocity in NielsenIQ retail data. Automatically create and launch Pinterest product catalog ads for fast-moving SKUs. Capture demand while momentum is building at retail.
Compare Pinterest campaign spend allocation across categories with actual retail sales and share data from NielsenIQ. Trigger alerts when advertising investment is misaligned with market performance. Rebalance budgets based on real sales velocity.
Merge NielsenIQ retail measurement, promotional lift, and shopper behavior data with Pinterest impression, engagement, and conversion metrics. Automatically build cross-platform performance dashboards showing Pinterest's impact on retail outcomes. Distribute to brand and analytics teams weekly.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize NielsenIQ and Pinterest Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands NielsenIQ's retail measurement schemas and Pinterest's campaign structures, so you can automate the entire loop from consumer intelligence to media optimization.
Redbird natively understands NielsenIQ's product hierarchies, market share calculations, velocity metrics, and consumer panel data structures. It also reads Pinterest's campaign taxonomies, conversion events, audience segments, and product catalog formats. No manual field mapping between FMCG sales data and social ad performance. Redbird automatically aligns SKU-level retail metrics with promoted pin performance, matches category share trends to audience targeting parameters, and connects shopper behavior insights to Pinterest discovery intent signals.
faster than exporting NielsenIQ CSVs and manually adjusting Pinterest campaign budgets
Redbird can pull from NielsenIQ and Pinterest Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either NielsenIQ or Pinterest Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from NielsenIQ into Pinterest Ads, or from Pinterest Ads back into NielsenIQ. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in NielsenIQ's retail measurement platform or Pinterest's advertising system.
Fires when SKU-level sales velocity exceeds or falls below defined benchmark in retail measurement data.
Triggers when brand or product category share shifts by specified percentage in NielsenIQ tracking.
Activates when NielsenIQ publishes updated promotional effectiveness or pricing elasticity analysis.
Pull specified sales, distribution, or market share metrics from NielsenIQ for downstream analysis.
Retrieve shopper segmentation, purchase frequency, or basket data from NielsenIQ consumer intelligence.
Enrich external datasets with matching NielsenIQ sales velocity, category share, or distribution data.
Fires when Pinterest campaign or ad group spend crosses defined budget or pacing limit.
Triggers when shopping campaign or promoted pin conversion performance falls outside acceptable range.
Activates when Pinterest product feed refresh finishes, making new SKUs available for shopping ads.
Automatically stop or restart Pinterest promoted pin or shopping campaigns based on external signals.
Modify Pinterest interest, keyword, or behavioral targeting based on new market intelligence or performance data.
Reallocate Pinterest spend across campaigns or change bid strategies in response to retail performance shifts.
Stop running Pinterest campaigns in the dark. Connect NielsenIQ retail measurement with Pinterest Ads and let Redbird automate the loop between what's selling and what you're promoting.