Automate the flow of retail measurement data, market share metrics, and product performance insights directly into your financial close and reporting workflows. Stop manually exporting sales data from NielsenIQ and reconciling it with revenue streams in Oracle Financials.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull category sales, market share percentages, and product velocity metrics from NielsenIQ and map them to corresponding revenue line items and cost centers in Oracle Financials. Redbird reconciles product hierarchies across both systems and flags variances between reported retail sales and recognized revenue.
Combine NielsenIQ point-of-sale data with Oracle Financials revenue recognition records to identify gaps between consumer demand and financial performance. Automatically distribute formatted variance analysis to FP&A and commercial teams with drill-down by brand, channel, and geography.
Stream competitive pricing, promotional lift metrics, and category growth rates from NielsenIQ into Oracle Financials planning modules. Redbird transforms retail measurement data into financial assumptions for budget models, automatically updating forecast drivers when market conditions shift.
Monitor NielsenIQ consumption data against Oracle Financials shipment revenue by SKU and customer. Trigger notifications when sell-through rates decline while revenue continues, surfacing potential inventory or trade spend issues before quarter close.
Send finalized trade promotion expenses, customer deductions, and promotional accruals from Oracle Financials AP to enrich NielsenIQ promotional effectiveness analysis. Links financial cost data to retail lift metrics for complete ROMI visibility.
Pull NielsenIQ category trends, distribution gains, and velocity changes alongside Oracle Financials P&L data to auto-generate executive close packages. Redbird correlates retail KPIs with financial results, creating narrative explanations of revenue variances by market factor.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize NielsenIQ and Oracle Financials with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands NielsenIQ's retail measurement hierarchies and Oracle Financials' chart of accounts structure, so you can connect consumer intelligence to financial operations without middleware.
Redbird maps NielsenIQ product hierarchies, outlet types, and geography codes to Oracle Financials revenue accounts, cost centers, and dimension segments automatically. Our AI recognizes category definitions, understands UPC-to-SKU relationships, and handles unit-of-measure conversions between retail scan data and financial transaction formats. Redbird also reconciles NielsenIQ's weekly reporting cycles with Oracle's monthly close calendars, ensuring period alignment across measurement and recognition timelines.
faster to connect retail measurement data to financial close workflows
Redbird can pull from NielsenIQ and Oracle Financials simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either NielsenIQ or Oracle Financials.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from NielsenIQ into Oracle Financials, or from Oracle Financials back into NielsenIQ. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation workflows from any event in NielsenIQ or Oracle Financials and take action across your entire stack.
Fires when NielsenIQ releases updated retail sales, market share, or distribution data for your subscribed categories.
Triggers when your brand or SKU market share moves above or below defined thresholds in any tracked channel or geography.
Activates when turn rate or sales velocity shifts significantly compared to prior period or category benchmark.
Pull filtered retail measurement data by brand, channel, or period in formats ready for financial analysis.
Retrieve lift data, incremental volume, and ROI calculations for specific promotional periods or tactics.
Push latest velocity, distribution, and share metrics to custom views or integrated analytics platforms.
Fires when Oracle Financials begins monthly or quarterly close process for specified ledgers or business units.
Triggers when revenue recognition entries are posted to GL accounts, enabling downstream reconciliation workflows.
Activates when actual revenue or expense performance deviates from budget by defined percentages or amounts.
Post formatted journal entries to Oracle Financials with mapped accounts, dimensions, and supporting documentation.
Modify forecast drivers, growth rates, or budget line items based on external market data or performance triggers.
Pull P&L, balance sheet, or cash flow data across entities, periods, or segments for integrated reporting workflows.
See how Redbird connects NielsenIQ retail measurement data to Oracle Financials for automated revenue analysis, close reporting, and market-driven planning.