Automate the flow between digital analytics and financial systems. Stop manually exporting conversion data for revenue recognition, reconciling campaign spend against actuals, or building custom ETL scripts to match customer behavior with financial outcomes.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Route Adobe Analytics transaction events directly into Oracle Financials revenue accounts. Redbird maps product SKUs, revenue amounts, and transaction IDs to the correct GL codes and consolidation hierarchies. No more daily CSV uploads or manual journal entries for digital revenue.
Pull accounts payable records for media buys and agency invoices into Adobe Analytics as cost data. Connect actual spend from Oracle Financials with conversion attribution to calculate true customer acquisition cost and campaign ROI across paid channels.
Build consolidated reports that merge Adobe Analytics conversion segments with Oracle Financials recognized revenue, deferred revenue, and refunds. Redbird reconciles order IDs across systems and handles timing differences between booking and recognition automatically.
Monitor discrepancies between Adobe Analytics tracked transactions and Oracle Financials booked revenue in real-time. Trigger notifications when variance crosses defined limits, flagging potential tracking issues, refund spikes, or revenue leakage for immediate investigation.
Snapshot Adobe Analytics transaction-level data and segment performance during each Oracle Financials period close. Store behavioral context alongside financial records for audit trails, variance analysis, and year-over-year performance comparison.
Combine Oracle Financials COGS and operational expenses with Adobe Analytics attribution data showing marketing touch costs per product line. Calculate true product-level profitability including full customer acquisition and engagement costs for strategic planning.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Oracle Financials with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Adobe Analytics event schemas and Oracle Financials chart of accounts structures, so you can automate revenue operations without custom development.
Redbird's AI maps Adobe Analytics eVars, props, and conversion events to Oracle Financials GL segments, cost centers, and revenue recognition rules automatically. It understands commerce tracking implementations, handles currency conversions, reconciles transaction IDs across systems, and routes data to the correct accounting periods. No need to document field mappings or write transformation logic—Redbird reads both systems natively.
faster than building custom ETL between Adobe Analytics and Oracle Financials
Redbird can pull from Adobe Analytics and Oracle Financials simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Oracle Financials.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Oracle Financials, or from Oracle Financials back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Adobe Analytics or Oracle Financials and take action across your entire stack.
Fires when Adobe Analytics captures a completed transaction with revenue data.
Triggers when a conversion event is credited to a specific marketing campaign or channel.
Activates when a customer segment reaches a defined size or behavior milestone.
Extract detailed purchase and revenue data for specific customer segments with all custom dimensions.
Pull marketing channel attribution data for transactions within specified time periods.
Get views, cart adds, purchases, and revenue for specific product SKUs or categories.
Fires when a new journal entry is created and posted to the general ledger.
Triggers when accounts payable or receivable invoice payment is completed.
Activates when an accounting period close process begins in Oracle Financials.
Post new journal entries to specific accounts with proper segment and cost center allocation.
Modify AR records with payment information, adjustments, or customer reference data.
Extract financial performance data comparing actual results to budget by account and period.
Stop manually reconciling digital revenue with financial records. Connect Adobe Analytics and Oracle Financials to automate revenue operations, cost attribution, and financial reporting.