Automatically sync viewer engagement data from Xumo into Mixpanel for unified product analytics across your streaming platform. Stop manually exporting CTV metrics, reconciling user sessions across platforms, or building custom ETL pipelines to understand streaming behavior.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture viewing sessions, content completions, and ad interactions from Xumo and map them to Mixpanel user profiles. Build complete customer journeys that span web, mobile, and CTV touchpoints without manual data reconciliation.
Push Mixpanel cohorts and user properties into Xumo to enable advanced content personalization and targeted ad delivery. Leverage product engagement patterns to optimize streaming recommendations and inventory allocation.
Monitor Xumo onboarding flows and content discovery paths in Mixpanel, triggering notifications when completion rates fall below thresholds. Identify friction points in the smart TV experience before they impact retention.
Combine Mixpanel web/mobile analytics with Xumo streaming data to produce weekly cohort comparisons and cross-platform retention analysis. Surface which content drives continued engagement across different viewing environments without manual dashboard updates.
Continuously stream historical CTV metrics, impression data, and content performance into Mixpanel's event architecture. Build year-over-year comparisons and seasonal trend analysis without maintaining separate data warehouses.
When Mixpanel identifies user segments with specific content affinities or feature usage patterns, automatically update content metadata and channel categorization in Xumo. Optimize content discovery and recommendation algorithms using actual behavioral signals.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mixpanel and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Mixpanel's event-based analytics model and Xumo's streaming platform architecture, intelligently mapping viewer behavior to product engagement metrics.
Redbird automatically maps Xumo's viewing sessions, ad breaks, and content interactions to Mixpanel's event schema and user profiles. The platform understands how to reconcile device identifiers across smart TV environments, translate streaming duration into meaningful engagement metrics, and maintain attribution chains between CTV impressions and cross-platform conversions. No need to manually define property mappings or write custom transformation logic for each content type.
faster than building custom ETL pipelines to sync CTV data into product analytics
Redbird can pull from Mixpanel and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mixpanel or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mixpanel into Xumo, or from Xumo back into Mixpanel. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Mixpanel or Xumo—from funnel completions to streaming milestones.
Trigger when users move into retention, power user, or at-risk segments based on behavioral criteria.
Detect when conversion or drop-off rates cross defined thresholds in tracked funnels.
Fire when specific user properties or event attributes change values or meet conditions.
Add new users or update existing profiles with properties and behavioral attributes.
Send structured events with properties to Mixpanel's event stream for analysis.
Programmatically assign users to behavioral cohorts based on external system data.
Trigger when users begin watching content or finish sessions on Xumo's platform.
Detect when viewers reach specific watch time thresholds or episode completion markers.
Fire when ads are served, viewed, or interacted with during streaming sessions.
Modify content tags, categories, or attributes to optimize discovery and recommendations.
Adjust audience segments and targeting criteria for content delivery and ad inventory.
Record platform-specific events and metrics into Xumo's analytics infrastructure.
Stop manually bridging the gap between product analytics and streaming platforms. Connect Mixpanel and Xumo to unify CTV viewer behavior with your complete product engagement data.