Connect Adobe Analytics and
Mixpanel with AI

Sync web analytics with product behavior data automatically. Stop manually reconciling campaign traffic with in-app conversion funnels, exporting CSVs between platforms, or rebuilding segments in multiple tools.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Adobe campaign attribution data with Mixpanel conversion events

Automatically push acquisition source, campaign parameters, and channel data from Adobe Analytics into Mixpanel user profiles. Connect paid media performance to in-product behavior without manual CSV imports. See which campaigns drive feature adoption, not just site visits.

Enrich Adobe segments with Mixpanel retention and engagement scores

Flow product usage metrics, feature adoption rates, and retention cohort data back into Adobe Analytics. Build richer audience segments that combine web behavior with actual product engagement. Activate high-value user segments across your marketing stack.

Unify cross-platform conversion funnels into a single dashboard report

Combine Adobe's site funnel data with Mixpanel's in-app conversion steps automatically. Generate unified reports showing complete customer journeys from ad click to product activation. Eliminate weekly manual reconciliation between analytics platforms.

Alert product teams when high-traffic campaigns drive low product engagement

Trigger notifications when Adobe Analytics shows campaign traffic spikes but Mixpanel reveals poor onboarding completion or feature adoption. Catch misaligned acquisition strategies before budget waste occurs. Route alerts to Slack or email with full context from both platforms.

Archive merged behavioral datasets to your data warehouse weekly

Automatically export unified event streams combining Adobe's web analytics and Mixpanel's product events to Snowflake, BigQuery, or Redshift. Maintain historical records of cross-platform user behavior for advanced analysis. Schedule exports to run on your cadence without engineering resources.

Sync Mixpanel power user cohorts to Adobe for retargeting campaigns

Push highly-engaged user segments identified in Mixpanel back to Adobe Analytics for audience activation. Target users who've hit key product milestones with relevant upsell or expansion campaigns. Keep segments fresh with automated daily syncs based on real product usage.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Adobe Analytics and Mixpanel with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Adobe Analytics' eVars, props, and classification structures alongside Mixpanel's event schemas and user profile properties — no manual field mapping required.

AI that speaks both enterprise web analytics and product analytics

Redbird automatically maps Adobe's custom variables, success events, and merchandising eVars to Mixpanel's event properties and user profiles. The platform understands how to reconcile visitor IDs across systems, merge attribution data with behavioral events, and handle Adobe's segmentation logic alongside Mixpanel's cohort definitions. Query your combined dataset in plain English and get insights that span both platforms without writing SQL or learning proprietary APIs.

eVar & prop mapping to event properties
Cross-platform visitor ID resolution
Classification & cohort unification
Campaign attribution enrichment
10×

faster than building custom ETL pipelines between Adobe and Mixpanel

No Data Feeds exports, API authentication setup, or transformation scripts required

Auto-generated reports

Redbird can pull from Adobe Analytics and Mixpanel simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Mixpanel.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Adobe Analytics into Mixpanel, or from Mixpanel back into Adobe Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any event in Adobe Analytics or Mixpanel — from campaign conversions to feature activations.

Adobe Analytics
Triggers & Actions
Trigger

Segment membership changes

Fire when users enter or exit custom segments based on behavioral rules or traffic sources.

Trigger

Conversion event recorded

Trigger on success events like purchases, form submissions, or custom goal completions.

Trigger

Campaign attribution detected

Activate when new traffic arrives with specific campaign codes, channels, or attribution models.

Action

Update classification values

Write or modify classification data for campaigns, products, or custom dimensions programmatically.

Action

Create calculated metric

Build new metrics combining Adobe data with enriched properties from Mixpanel.

Action

Export segment to Data Warehouse

Push specific user segments or event data to Adobe Data Warehouse for advanced analysis.

Mixpanel
Triggers & Actions
Trigger

User completes funnel step

Fire when users progress through or drop off at specific conversion funnel stages.

Trigger

Cohort threshold reached

Trigger when retention cohorts hit size or engagement thresholds you define.

Trigger

Feature adoption event tracked

Activate when users interact with specific product features or reach usage milestones.

Action

Update user profile property

Enrich Mixpanel profiles with campaign attribution, channel data, or web behavior from Adobe.

Action

Add user to cohort

Programmatically assign users to behavioral cohorts based on combined Adobe and Mixpanel criteria.

Action

Send custom event

Push web analytics milestones from Adobe into Mixpanel's event stream for unified analysis.

Adobe Analytics
+
Mixpanel

Ready to connect your stack?

Stop losing insights between your web analytics and product analytics platforms. Redbird AI syncs Adobe Analytics and Mixpanel automatically, giving you unified customer intelligence without the integration overhead.

Get started → Book a demo