Redbird AI automatically syncs Amazon Ads campaign data into Mixpanel, connecting ad spend to user behavior and product analytics. Stop manually exporting CSVs or building custom ETL pipelines to understand how your Amazon advertising drives retention and conversion.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull campaign spend, ACOS, and conversion data from Amazon Ads and attach it to Mixpanel user profiles as properties. Surface acquisition source and first-touch attribution directly in your product analytics dashboards without manual data joins.
Connect Amazon Ads click and impression data to Mixpanel event streams to measure how sponsored product clicks translate to signups, purchases, and feature usage. Build cohorts based on which campaigns drove the highest lifetime value users.
Automatically calculate return on ad spend for users acquired through Amazon Ads, segmented by retention cohort, product engagement tier, or conversion funnel completion. Push formatted reports to Slack or email for growth and marketing teams.
Monitor Mixpanel funnel conversion rates and user event volumes for cohorts tagged with Amazon Ads attribution. Trigger notifications when acquisition velocity drops, enabling faster campaign adjustments before budget is wasted.
Use Mixpanel retention and engagement data to identify which Amazon keywords or campaigns drive users with the best long-term behavior. Automatically flag campaigns for bid increases or pauses based on downstream product analytics.
Consolidate years of Amazon Ads campaign data alongside corresponding Mixpanel user events into a unified archive. Enable historical analysis of how advertising strategy evolution impacted user behavior and product-market fit over time.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and Mixpanel with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Amazon Ads campaign structures and Mixpanel's event-based data model, automatically mapping ad performance metrics to user behavior without custom code.
Redbird maps Amazon Ads entities like Sponsored Products campaigns, ad groups, keywords, and ASINs to Mixpanel user profiles and event properties. It automatically handles attribution windows, joins click data with conversion events, and enriches Mixpanel profiles with campaign source, ACOS, and spend data. No need to manually match timestamp formats, build lookup tables, or write transformation scripts between advertising IDs and analytics user identifiers.
faster than building custom pipelines to connect ad attribution with product analytics
Redbird can pull from Amazon Ads and Mixpanel simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Mixpanel.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into Mixpanel, or from Mixpanel back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Amazon Ads campaign change or Mixpanel user event and take action across both platforms instantly.
Fires when advertising cost of sales crosses a defined limit for any campaign or ad group.
Triggers when cumulative spend hits a percentage of daily or monthly campaign budget.
Detects when Amazon registers a purchase or conversion event tied to a specific keyword or ad.
Adjusts bid amounts for specific keywords within Sponsored Products or Brands campaigns.
Automatically pauses ad groups based on performance thresholds or external signals.
Inserts negative keyword matches into campaigns to prevent spend on low-converting search terms.
Fires when a user successfully completes a defined sequence of events in Mixpanel.
Triggers when a user cohort's retention percentage falls beneath a specified threshold.
Detects when users in a specific segment or property group trigger important product actions.
Adds or updates custom properties on Mixpanel user profiles with values from external sources.
Applies campaign, keyword, or channel tags to user profiles for segmentation and analysis.
Pushes new events into Mixpanel enriched with advertising attribution and spend context.
Start syncing Amazon Ads with Mixpanel in minutes. Redbird AI handles the integration complexity so you can focus on understanding what drives retention and revenue.