Connect Mixpanel and
Salesloft with AI

Sync product usage signals directly into sales cadences and account workflows. Stop manually exporting behavioral data to prioritize outreach, or guessing which prospects are actually engaged with your product.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Trigger cadences when trial users hit activation milestones in Mixpanel

Automatically enroll prospects in Salesloft cadences when they complete key activation events or reach usage thresholds. Sales reps reach out at the exact moment product engagement signals buying intent, not on arbitrary timelines.

Enrich Salesloft accounts with real-time feature adoption and retention scores

Push cohort membership, retention metrics, and feature usage data from Mixpanel into Salesloft account records. Reps see which accounts are power users, at-risk, or expanding usage before every call.

Alert sales when high-value accounts show declining product engagement

Monitor retention cohorts and usage trends in Mixpanel, then notify account owners in Salesloft when key accounts drop below activity thresholds. Proactive outreach prevents churn before renewal conversations.

Sync Salesloft engagement data into Mixpanel for closed-loop attribution

Send email opens, call outcomes, and cadence progression from Salesloft into Mixpanel as custom events. Product and growth teams analyze how sales touches correlate with product adoption and conversion.

Remove prospects from cadences when they reach usage-based qualification events

Automatically pause or complete Salesloft sequences when prospects trigger conversion events in Mixpanel. Stop cold outreach the moment a lead becomes a product-qualified opportunity.

Generate weekly account health reports combining product and outreach metrics

Pull Mixpanel engagement scores and Salesloft activity data into unified account health dashboards. Revenue leaders see which reps are engaging the right accounts based on actual product signals, not just activity volume.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Mixpanel and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Mixpanel's event schemas and user properties alongside Salesloft's account structures and cadence logic, so behavioral insights flow directly into sales workflows.

AI that speaks both product analytics and sales engagement

Redbird maps Mixpanel user profiles, event properties, and cohort definitions to Salesloft accounts, people, and custom fields without manual field matching. The platform understands retention calculations, funnel metrics, and engagement scores as sales signals, not just raw data points. When you connect behavioral thresholds to cadence triggers, Redbird handles the translation between event streams and outreach automation automatically.

Event-to-cadence mapping
Cohort-based enrichment
Usage score sync
Bi-directional attribution
10×

faster than building custom ETL pipelines between Mixpanel exports and Salesloft APIs

No data engineering, CSV uploads, or manual account tagging required

Auto-generated reports

Redbird can pull from Mixpanel and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mixpanel or Salesloft.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Mixpanel into Salesloft, or from Salesloft back into Mixpanel. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any product event in Mixpanel or any sales activity in Salesloft, and take action across both platforms instantly.

Mixpanel
Triggers & Actions
Trigger

User completes conversion funnel

Fires when a user progresses through a defined funnel or reaches a specific step in Mixpanel.

Trigger

User enters or exits retention cohort

Triggers when user membership changes in a saved Mixpanel cohort based on behavioral criteria.

Trigger

Custom event threshold reached

Activates when a user hits a specific event count or property value within a timeframe.

Action

Create custom user property

Write calculated fields or enrichment data back to Mixpanel user profiles.

Action

Track custom event

Send sales activity or external data into Mixpanel as new events for attribution analysis.

Action

Export cohort to data warehouse

Push a Mixpanel cohort or segment to Snowflake, BigQuery, or other downstream systems.

Salesloft
Triggers & Actions
Trigger

Person added to cadence

Fires when a prospect is enrolled in a Salesloft cadence, either manually or via automation.

Trigger

Email opened or link clicked

Triggers when a prospect engages with cadence emails through opens, clicks, or replies.

Trigger

Call completed or outcome logged

Activates when a rep logs a call disposition or completes a call step in a cadence.

Action

Add person to cadence

Enroll a prospect into a specific Salesloft sequence based on external triggers or data.

Action

Update account or person custom field

Write enrichment data, scores, or calculated metrics to Salesloft account or contact records.

Action

Remove person from cadence

Automatically pause or complete a cadence when product or external qualification criteria are met.

Mixpanel
+
Salesloft

Ready to connect your stack?

Connect Mixpanel and Salesloft in minutes and start routing product signals into sales workflows automatically. No engineers, no CSV exports, no manual tagging.

Get started → Book a demo