Automate the flow between social advertising and connected TV campaigns. Stop manually reconciling Meta campaign data with Xumo streaming performance, exporting audience insights between platforms, or stitching together cross-channel attribution in spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When high-value conversion audiences are identified in Meta Ads, automatically sync those demographic and behavioral profiles to Xumo for CTV retargeting. Redbird maps Meta audience attributes to Xumo's targeting parameters, creating coordinated cross-screen campaigns without manual audience exports.
Pull Xumo streaming engagement metrics and content affinity data into Meta Ads campaign notes or custom fields. Marketing teams can adjust social creative and messaging based on what audiences are actually watching on CTV, creating tighter narrative alignment across channels.
Automatically compile daily or weekly reports combining Meta social ad metrics with Xumo CTV performance data. Redbird normalizes impression counts, engagement rates, and attribution windows across both platforms, delivering consistent cross-channel ROI analysis without manual data merging.
Monitor Xumo viewership surges for content categories or demos that align with active Meta targeting segments. When streaming engagement spikes, automatically notify teams to adjust Meta budgets or creative for audiences showing high CTV intent, capitalizing on real-time viewing behavior.
Stream Meta conversion events and purchase data to Xumo analytics systems to build multi-touch attribution models. Redbird maps Meta event parameters to Xumo's measurement schema, enabling marketers to quantify how CTV exposure influences social conversions and vice versa.
When Xumo campaigns conclude, automatically capture streaming performance data and append it to corresponding Meta campaign records. Build a historical repository linking CTV content performance with social ad creative effectiveness for long-term strategy insights.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Meta Ads and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Meta's social advertising taxonomy and Xumo's CTV measurement framework, connecting campaigns, audiences, and performance metrics across platforms without custom code.
Redbird's AI parses Meta's campaign hierarchy (campaigns, ad sets, ads), audience definitions, conversion events, and attribution windows, then intelligently maps them to Xumo's content taxonomies, viewership segments, engagement metrics, and smart TV household data. The system understands how to translate Meta's demographic and interest targeting into Xumo's CTV audience profiles, reconcile different impression counting methodologies, and align conversion tracking across social and streaming environments. This semantic understanding means data flows correctly whether you're syncing custom audiences, normalizing performance metrics, or building cross-platform attribution models.
faster cross-channel attribution vs manual CSV exports and reconciliation
Redbird can pull from Meta Ads and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Meta Ads or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Meta Ads into Xumo, or from Xumo back into Meta Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Meta Ads or streaming activity in Xumo, then execute actions across both platforms.
Fires when a Meta campaign or ad set crosses a defined budget level or daily spend limit.
Triggers when Meta Pixel tracks a purchase, lead, or custom conversion event from an ad click.
Activates when a custom audience or lookalike audience size grows or shrinks beyond a threshold.
Push new customer lists or behavioral segments into Meta as targetable custom audiences.
Programmatically modify daily budgets, lifetime budgets, or bidding settings based on external signals.
Automatically stop underperforming campaigns or ad sets when performance thresholds are not met.
Fires when a Xumo content stream or channel reaches a defined viewer count or watch time milestone.
Triggers when new content or a channel episode goes live on the Xumo streaming platform.
Activates when streaming engagement metrics (completion rate, session duration) jump for a demographic segment.
Export streaming performance data, audience demographics, and engagement stats to external analytics or BI tools.
Programmatically modify content descriptions, categories, or targeting tags based on performance signals.
Build targetable CTV audience segments based on content affinity, watch patterns, or geographic clusters.
Start automating between Meta Ads and Xumo today. Redbird AI makes it simple to sync audiences, unify reporting, and build cross-channel attribution without engineering resources.