Sync behavioral segments from Adobe Analytics directly into Meta Ads custom audiences. Stop manually exporting CSVs, uploading audience lists, or rebuilding segments across platforms—Redbird keeps your targeting fresh and your conversion data flowing both ways.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Push Adobe Analytics segments built from on-site behavior—cart abandoners, product viewers, repeat visitors—directly to Meta Ads as custom audiences. Segments update continuously, so your ad targeting reflects real-time user behavior without manual exports or audience rebuilds.
Flow conversion data from Meta Ads into Adobe Analytics as custom events, enabling full-funnel attribution across paid social and other channels. Close the loop on campaign performance without tagging workarounds or duplicating tracking pixels.
Append Adobe Analytics session data—pages viewed, time on site, engagement score—to Meta Ads conversion records. Understand not just who clicked, but what they did after landing, so you can optimize creative and audiences based on downstream behavior.
Monitor bounce rate, session duration, or conversion rate in Adobe Analytics and automatically pause or adjust Meta campaigns when traffic quality falls below thresholds. Protect budget from underperforming placements or audience segments without constant manual monitoring.
Generate automated reports that marry Meta Ads cost, impressions, and clicks with Adobe Analytics conversion events, revenue, and customer journey data. Get a unified view of ROAS and attribution without stitching together exports from two platforms.
Set alerts when Meta-driven sessions show anomalous patterns in Adobe Analytics—sudden spikes in bounce rate, drops in pages per session, or unusual geographic distribution. Catch campaign issues or targeting mistakes before they burn through budget.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Meta Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Adobe Analytics' custom eVars, props, and segment logic and Meta Ads' audience structures, conversion events, and campaign hierarchies—so you can automate without middleware.
Redbird interprets Adobe Analytics segment rules—including sequential logic, event serialization, and calculated metrics—and translates them into Meta Ads custom audience formats. It maps Adobe's visitor ID namespaces to Meta's hashed customer lists, handles eVar and prop mappings for conversion events, and syncs Adobe's timestamped behavioral data to Meta's audience refresh schedules. No need to flatten complex segments into CSVs or rebuild targeting logic manually.
faster than exporting Adobe segments, hashing customer data, and uploading to Meta Ads Manager
Redbird can pull from Adobe Analytics and Meta Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Meta Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Meta Ads, or from Meta Ads back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any behavioral event in Adobe Analytics or campaign change in Meta Ads—Redbird handles the rest.
Fires when a visitor enters or exits a defined Adobe Analytics segment.
Triggers when a specific custom event (purchase, sign-up, video view) is tracked.
Activates when revenue, orders, or other success metrics exceed or fall below set levels.
Generate a hashed customer list from an Adobe segment for upload to Meta.
Build new calculated metrics in Adobe Analytics based on external data.
Push external conversion or campaign data into Adobe via data sources API.
Fires when a Meta Ads campaign is paused, activated, or reaches spend limits.
Triggers when Meta records a purchase, lead, or custom conversion event.
Activates when ROAS, CPA, or frequency crosses defined performance benchmarks.
Build a new custom audience in Meta Ads from a customer list or engagement data.
Add or remove users from existing Meta custom audiences based on new data.
Automatically pause underperforming campaigns or reactivate them based on external signals.
Stop manually syncing audiences and stitching together reports. Connect Adobe Analytics and Meta Ads with Redbird and let AI handle the data work between your analytics and advertising platforms.