Connect Amplitude and
Meta Ads with AI

Stop manually exporting user segments and re-uploading custom audiences. Redbird AI syncs Amplitude behavioral cohorts directly to Meta Ads, so your campaigns target users based on real product engagement — automatically updated as behavior changes.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync high-intent product users to Meta custom audiences daily

Automatically push Amplitude cohorts of users who completed key actions — like viewed pricing, used premium features, or hit activation milestones — into Meta custom audiences. Campaigns stay fresh without CSV exports or manual audience refreshes.

Build lookalike audiences from high-retention user cohorts

Send Amplitude segments of your best-retained users to Meta Ads as seed audiences for lookalikes. Target new users who match the behavioral profile of customers who actually stick around, not just those who sign up.

Exclude churned or inactive users from acquisition campaigns automatically

Suppress Amplitude cohorts of churned, inactive, or downgraded users from Meta ad targeting in real time. Stop wasting spend on users who already tried your product and didn't convert or retain.

Push Meta conversion events back to Amplitude for full-funnel attribution

Send purchase events, add-to-cart actions, and lead submissions from Meta Ads into Amplitude as custom events. Close the loop between ad exposure and in-product behavior to measure true ROAS and campaign impact on retention.

Alert growth teams when ad spend targets low-LTV user segments

Monitor which Amplitude cohorts are driving Meta ad conversions and trigger Slack alerts when campaigns over-index on segments with poor retention or lifetime value. Shift budget before it's wasted on the wrong audiences.

Enrich Meta campaign data with product engagement metrics in your warehouse

Pull Meta Ads campaign performance, creative metrics, and audience targeting data into your data warehouse, then join it with Amplitude event streams. Build unified dashboards showing how ad creative drives feature adoption and retention — not just clicks.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and Meta Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Amplitude's event schemas, user properties, and cohort logic — plus Meta's custom audience structures, conversion events, and campaign hierarchies.

AI that maps behavioral cohorts to ad audiences

Redbird reads Amplitude's cohort definitions, user property filters, and event criteria, then translates them into Meta custom audience formats with the right identifiers (email, phone, MAID, or Facebook user IDs). It handles audience size thresholds, refresh cadences, and exclusion logic automatically. When Amplitude segments update based on rolling windows or new feature usage, Redbird syncs those changes to Meta without manual intervention or data team tickets.

Event-based cohort syncing
User property mapping
Custom audience formatting
Automated exclusion lists
10×

faster than exporting CSVs and uploading audiences manually

No more downloading segment exports, formatting user lists, or waiting 24 hours for audience matching.

Auto-generated reports

Redbird can pull from Amplitude and Meta Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Meta Ads.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into Meta Ads, or from Meta Ads back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any behavioral event in Amplitude or campaign change in Meta Ads — no coding required.

Amplitude
Triggers & Actions
Trigger

User enters behavioral cohort

Trigger when a user qualifies for an Amplitude cohort based on event sequences, property filters, or time windows.

Trigger

Retention cohort updates

Fire when daily, weekly, or monthly retention cohorts recalculate with new user membership.

Trigger

Feature adoption milestone reached

Trigger when a user crosses an event count threshold or completes a key action for the first time.

Action

Add user to custom audience

Push a user identifier to a Meta custom audience for targeting in ad campaigns.

Action

Create new cohort from query

Generate an Amplitude cohort using event filters, property conditions, or funnel completion criteria.

Action

Send event to Amplitude

Log a custom event to a user's timeline with properties and timestamp for analysis.

Meta Ads
Triggers & Actions
Trigger

Campaign spend threshold reached

Trigger when a campaign, ad set, or account crosses a daily or lifetime spend limit.

Trigger

Conversion event fires

Fire when Meta tracks a purchase, lead, add-to-cart, or custom conversion event from your pixel or API.

Trigger

Ad set performance anomaly detected

Trigger when ROAS, CPA, or CTR deviates significantly from historical baselines or thresholds.

Action

Update custom audience

Add or remove users from a Meta custom audience using hashed emails, phone numbers, or mobile ad IDs.

Action

Pause campaign or ad set

Automatically stop ad delivery when performance, spend, or audience conditions are met.

Action

Send conversion event via Conversions API

Post a server-side conversion event to Meta with user data, event details, and attribution metadata.

Amplitude
+
Meta Ads

Ready to connect your stack?

Sync Amplitude behavioral data to Meta Ads in minutes. Turn product engagement into campaign targeting without exports, engineers, or audience upload lag.

Get started → Book a demo