Redbird AI syncs Meta Ads campaign data directly into Salesloft so sales teams can prioritize prospects based on ad engagement. Stop manually exporting audience lists and uploading CSVs — automate the flow from paid social to outbound cadences.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When someone fills out a Meta lead ad, automatically create or update the person in Salesloft and enroll them in the appropriate outbound cadence. Redbird enriches the record with campaign source, ad creative, and audience segment so reps know exactly which offer converted them.
Pull Meta Ads engagement metrics — impressions, clicks, video views — and append them to Salesloft account and person records. Sales teams see which target accounts are actively engaging with ads before making their first call, enabling warmer, more informed conversations.
Automatically sync lists of prospects based on Salesloft cadence status — opened emails, clicked links, booked meetings — back into Meta as custom audiences. Run retargeting campaigns exclusively to prospects who've engaged with outbound but haven't converted yet.
Monitor Meta Ads engagement by account domain or contact, then trigger notifications or task creation in Salesloft when a target account clicks an ad or watches a video. Reps can follow up immediately while the prospect is actively researching your product.
When a Salesloft opportunity reaches a specific stage — demo completed, proposal sent, closed-won — send that conversion event back to Meta Ads. Train Meta's algorithm on downstream pipeline outcomes, not just form fills, to optimize ad delivery for revenue impact.
Redbird joins Meta Ads campaign performance with Salesloft opportunity data to show which campaigns, audiences, and creatives are driving qualified pipeline. Automatically compile reports showing cost per SQL, cost per opportunity, and pipeline ROI by campaign source.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Meta Ads and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Meta Ads campaign structures, audience taxonomies, and conversion schemas alongside Salesloft's person, account, and cadence models — no manual field mapping required.
Redbird parses Meta's nested campaign, ad set, and creative hierarchies, matching UTM parameters and form fields to Salesloft person and account records. It understands Salesloft's cadence steps, disposition codes, and engagement scores, then maps ad interaction timestamps to outbound touch sequences. When ad engagement data lands in Salesloft, it's automatically formatted as custom fields and activity logs your reps can actually use.
faster than exporting Meta lead CSVs and uploading to Salesloft manually
Redbird can pull from Meta Ads and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Meta Ads or Salesloft.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Meta Ads into Salesloft, or from Salesloft back into Meta Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Meta Ads event or Salesloft activity and take action across both platforms instantly.
Fires when someone completes a Meta lead ad form on Facebook or Instagram.
Triggers when a user or account reaches a specified number of impressions, clicks, or video views.
Fires when Meta tracks a conversion — purchase, sign-up, or custom event — via pixel or Conversions API.
Upload an email, phone number, or mobile advertiser ID to a Meta custom audience for retargeting.
Push a conversion event back to Meta to attribute offline or downstream outcomes to ad campaigns.
Programmatically adjust campaign spend, pause underperforming ad sets, or enable new campaigns based on external signals.
Fires when a contact is enrolled in any Salesloft cadence or a specific cadence you designate.
Triggers when a prospect opens an email or clicks a link within a Salesloft outbound sequence.
Fires when an opportunity progresses to a new stage — demo scheduled, proposal sent, closed-won.
Add a new contact to Salesloft or update existing person records with fresh data and custom fields.
Automatically add a contact to a specific outbound cadence based on their behavior or profile attributes.
Write a timestamped activity note to a person's record showing ad engagement, campaign source, or other context.
Sync Meta Ads and Salesloft so your sales team can act on ad engagement in real time. Redbird handles the data flow — you focus on closing pipeline.