Redbird AI automatically syncs Meta Ads campaign performance with NielsenIQ retail sales and market share data. Stop manually matching SKU-level sell-through to ad spend in spreadsheets, and start understanding true retail lift and purchase attribution across your CPG portfolio.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull product-level sales velocity, distribution points, and category share from NielsenIQ and append to Meta campaign naming and reporting. See which Facebook and Instagram ads are driving actual retail movement, not just online conversions. Build a single view of digital spend against brick-and-mortar performance.
When NielsenIQ reports high household penetration or declining velocity in specific geographies, automatically pause or adjust Meta ad sets targeting those DMAs. Stop oversaturating markets where retail data shows your category or SKU is already declining or overindexed.
Push daily impression, spend, and conversion metrics from Meta into NielsenIQ reporting environments for media mix modeling and attribution analysis. Connect paid social investment to retail sales lift without manual exports or waiting for month-end reconciliations.
Monitor Meta Ads conversion events and compare against NielsenIQ weekly sales scans. When digital engagement increases but retail velocity stays flat or declines, trigger Slack or email alerts to media and insights teams to investigate attribution gaps or trade promotion conflicts.
When NielsenIQ shows new distribution points or recovering inventory levels for priority SKUs, automatically increase Meta campaign budgets to match retail availability. Prevent wasted ad spend when products aren't on shelf, and capitalize on expanded retail footprint.
Automatically build reports that layer Meta campaign data—creative, audience, spend—alongside NielsenIQ household panel purchases and retail sales trends. Quantify incremental lift by SKU, identify which creative drives in-store purchase, and share insights across brand, media, and sales teams without manual data wrangling.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Meta Ads and NielsenIQ with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Meta Ads campaign structures and NielsenIQ product hierarchies, retailer taxonomies, and panel data schemas—so your CPG performance data flows accurately between digital media and retail measurement.
Redbird automatically maps Meta Ads campaign names, ad set IDs, and custom conversion events to NielsenIQ product hierarchies, brand families, retailer channels, and market geographies. The platform recognizes UPC-level sales scans, distribution metrics, and household panel purchase data, then matches them to the right Facebook and Instagram campaigns—even when naming conventions differ. No need to manually align SKU codes with ad set naming or write custom scripts to reconcile DMA-level targeting with Nielsen market definitions.
faster retail attribution analysis vs. manual CSV exports and pivot tables
Redbird can pull from Meta Ads and NielsenIQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Meta Ads or NielsenIQ.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Meta Ads into NielsenIQ, or from NielsenIQ back into Meta Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign changes in Meta Ads or new retail insights in NielsenIQ—Redbird connects both systems in real time.
Fires when daily or lifetime spend on a Meta campaign or ad set crosses a defined budget limit.
Triggers when Meta tracks a purchase, add-to-cart, or custom conversion event from a Facebook or Instagram ad.
Fires when an ad set is paused, activated, or archived in Meta Ads Manager.
Adjust daily or lifetime budget for a specified Meta campaign or ad set based on external signals.
Turn Meta ad sets on or off programmatically in response to performance or inventory data.
Push impressions, clicks, spend, and ROAS data from Meta to analytics platforms or data warehouses.
Fires when NielsenIQ publishes new retail scan data or household panel purchase metrics for tracked categories.
Triggers when your brand's or competitors' share of category sales crosses a threshold in NielsenIQ reports.
Fires when a SKU's sales velocity or number of selling stores declines week-over-week in NielsenIQ data.
Pull product-level sales, velocities, and distribution metrics from NielsenIQ for specified time periods and geographies.
Retrieve demographic and purchase frequency data from NielsenIQ consumer panels for specific product categories.
Push digital campaign spend, impressions, or conversion data into NielsenIQ environments for integrated attribution modeling.
Sync Meta Ads with NielsenIQ and close the loop between social media spend and retail performance. Redbird AI connects your CPG data stack so you can focus on growth, not reconciliation.