Sync SEO performance data with marketing automation workflows. Stop manually exporting keyword rankings to inform content strategy, copying competitor insights into campaign briefs, or building spreadsheets to connect organic search performance with lead generation results.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append Semrush domain metrics to lead records when prospects enter your database. Score and route accounts based on their website's SEO health, organic traffic volume, and competitive positioning. Give sales teams visibility into prospect digital maturity.
Monitor branded and competitive keyword rankings in Semrush for your target account list. Automatically enroll contacts into Marketo nurture streams when their company's rankings drop or competitors gain visibility. Launch timely ABM campaigns tied to search performance shifts.
Send email open rates, click-through rates, and conversion data from Marketo campaigns into Semrush reporting. Analyze which SEO-driven content topics generate the strongest email engagement. Optimize content calendar based on combined organic and email performance metrics.
Track when prospects from your Marketo database rank for competitive keywords or launch new ad campaigns in Semrush. Automatically compile competitive analysis reports and route to account teams. Surface buying signals from competitor research activity.
Monitor Semrush authority scores, backlink profiles, and organic traffic trends for leads in your database. Automatically adjust lead scoring in Marketo when prospects demonstrate digital growth or investment in content. Prioritize fast-growing accounts showing marketing sophistication.
Track keyword positions in Semrush for landing pages tied to Marketo campaigns. Send immediate alerts when pages driving qualified leads experience ranking drops or traffic declines. Enable rapid response to SEO issues affecting pipeline generation.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Marketo's lead lifecycle architecture and Semrush's SEO metrics, connecting campaign performance with organic search intelligence without custom development.
Redbird's AI natively maps Marketo's lead scoring models, program membership, and engagement data to Semrush's domain authority metrics, keyword rankings, and backlink profiles. Automatically match company domains in Marketo with Semrush project data, reconcile attribution across organic and email channels, and transform SEO metrics into actionable lead intelligence. No need to manually structure API calls or build custom field mappings between marketing automation and SEO platforms.
faster than exporting Semrush reports and importing into Marketo lists
Redbird can pull from Marketo and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or Semrush.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into Semrush, or from Semrush back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Marketo or Semrush — from lead score changes to ranking fluctuations.
Trigger when a contact is added to a Marketo program or campaign.
Trigger when a lead's behavioral or demographic score reaches a threshold.
Trigger when a target account is added to an ABM list or segment.
Write data to custom fields on lead records, including SEO metrics or domain scores.
Enroll contacts into nurture streams or drip campaigns based on SEO signals.
Adjust behavioral or demographic scores based on company SEO performance.
Trigger when tracked keywords move up or down in search rankings beyond a threshold.
Trigger when a domain's authority score or trust metrics change in Semrush data.
Trigger when Semrush identifies new backlinks pointing to a tracked domain.
Create or add domains to Semrush projects for ongoing monitoring and analysis.
Apply custom tags or segments to domains for organizational tracking.
Create automated keyword position reports for specific domains or campaigns.
Sync Marketo and Semrush to enrich leads with SEO intelligence and align demand generation with organic search performance. Start building workflows in minutes.