Redbird AI syncs Amazon Ads campaign performance, conversion data, and attribution metrics directly into Marketo lead records and program tracking. Stop manually exporting ad reports to enrich lead sources or reconcile ecommerce touchpoints with B2B marketing journeys.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append Amazon ad engagement metrics—impressions, clicks, attributed purchases—to corresponding Marketo lead records based on email or customer ID matching. Surface which B2B prospects also engage with your Amazon storefront, enabling unified scoring models that account for both ecommerce and nurture activity.
Flow Amazon Advertising Cost of Sales, Return on Ad Spend, and sales attribution data into Marketo program-level or lead-level custom fields daily. Marketing teams gain visibility into how Amazon paid campaigns complement demand generation efforts without toggling between platforms.
Combine Amazon Ads conversion events with Marketo email opens, form fills, and webinar attendance to build complete customer journey reports. Redbird stitches together ecommerce ad interactions and B2B nurture sequences, revealing which channels truly drive pipeline and revenue.
When a contact makes high-value Amazon purchases attributed to Sponsored Products or Brands campaigns, automatically enroll them in Marketo upsell or loyalty nurture tracks. Bridge ecommerce buying signals with B2B relationship marketing to maximize customer lifetime value.
Monitor Amazon Ads ROAS and ACOS in real time, sending Slack or email alerts via Marketo when campaigns underperform. Marketing ops can intervene quickly without daily manual dashboard checks, preserving ad budget efficiency.
Push high-scoring Marketo leads or specific account lists back to Amazon Ads to refine Custom Audience targeting for Sponsored Display or DSP campaigns. Ensure Amazon retargeting reflects your most engaged B2B prospects and accounts, not just anonymous shoppers.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Amazon Ads campaign structures, attribution models, and SKU-level performance alongside Marketo's lead lifecycle stages, program membership, and custom field schemas.
Redbird's AI intelligently matches Amazon ad conversion events to Marketo lead records using email, customer IDs, or hashed identifiers—even when field naming and data formats differ. It recognizes Amazon campaign types (Sponsored Products, Brands, Display), cost metrics (ACOS, ROAS, spend), and attribution windows, then flows them into Marketo custom objects, program tags, or lead fields without manual schema mapping. The system handles Marketo's partitioning, deduplication logic, and scoring model updates while respecting Amazon's reporting latency and data freshness.
faster than exporting Amazon Ads reports and manually importing into Marketo
Redbird can pull from Amazon Ads and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into Marketo, or from Marketo back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any Amazon Ads campaign event or Marketo lead activity—Redbird handles the routing and transformation automatically.
Fires when Advertising Cost of Sales crosses a defined percentage for any campaign.
Triggers when Amazon attributes a purchase to a Sponsored Products click within the lookback window.
Activates when a campaign exhausts its daily budget before end of day.
Automatically pauses Sponsored Products or Brands campaigns based on ROAS or conversion thresholds.
Updates bids for specific keywords or product targets in response to performance data.
Pulls current metrics—impressions, clicks, conversions, spend—for specified campaigns or ad groups.
Fires when a lead's behavior score or lifecycle stage advances to marketing qualified.
Triggers when a lead is tagged as part of a named account or ABM program segment.
Activates on new Marketo form fills, webinar sign-ups, or content downloads.
Writes Amazon campaign data—ACOS, attributed revenue, campaign name—into Marketo lead or custom object fields.
Adds contacts to multi-touch email nurture streams based on Amazon purchase or engagement signals.
Associates leads with Marketo programs, tagging them with Amazon campaign source or status.
Redbird AI connects Amazon Ads and Marketo so your marketing team can unify ecommerce ad performance with B2B lead nurturing—no manual exports or custom code required.