Automate lead handoff between marketing and sales, sync engagement data both ways, and stop manually exporting lists or chasing down lead status updates. Redbird AI keeps your demand gen and sales engagement platforms in sync without the middleware sprawl.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a lead hits MQL threshold or completes a high-intent nurture program in Marketo, Redbird automatically creates the person in Salesloft and enrolls them in the appropriate outbound cadence based on persona, industry, or account tier. No more weekly CSV exports or missed hot leads.
Capture every touch from Salesloft—emails opened, replied, calls connected, meetings booked—and write them back to Marketo as program activities or interesting moments. Marketing sees what's actually resonating and can score leads based on real sales engagement, not just form fills.
When marketing enrolls a lead in a nurture campaign or event follow-up sequence, Redbird automatically pauses or removes them from active Salesloft cadences to prevent message collision. Once the nurture completes, re-enroll them in sales outreach with updated context.
Pull call disposition, objection types, and sentiment scores from Salesloft conversations back into Marketo custom fields. Marketing can segment based on actual sales conversation outcomes and build targeted follow-up campaigns for specific objections or buying signals.
When multiple contacts from a target account engage with high-value Marketo content—pricing pages, ROI calculators, demo videos—Redbird triggers an alert in Salesloft and updates the account's priority tier. Reps get notified to prioritize outreach while intent is hot.
Redbird joins Marketo lifecycle stage timestamps with Salesloft activity data to calculate how long it takes from MQL to first touch, first reply, and meeting booked. Auto-generate reports showing which programs and cadence combinations drive fastest pipeline velocity.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Marketo and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Marketo's program membership structures, scoring models, and lifecycle stages alongside Salesloft's cadence logic, activity schemas, and person-to-account hierarchy.
Redbird maps Marketo lead IDs to Salesloft person records, understands program statuses versus cadence steps, and knows which custom fields in each system represent the same business logic. It handles Marketo's acquisition program tracking, success progression, and scoring token updates while respecting Salesloft's cadence prioritization, do-not-contact flags, and account ownership rules. No need to build complex field mappings or maintain brittle API scripts—Redbird learns your data model and keeps everything aligned.
faster than building custom Marketo-Salesloft syncs with Zapier, Workato, or internal middleware
Redbird can pull from Marketo and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Marketo or Salesloft.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Marketo into Salesloft, or from Salesloft back into Marketo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any lead status change, program event, or sales activity in either Marketo or Salesloft.
Fires when a lead's behavior score, demographic score, or combined score crosses a defined value.
Triggers when a lead's program membership updates to specific statuses like Registered, Attended, or Influenced.
Detects when a lead moves between stages like MQL, SAL, SQL, or Opportunity.
Write data to Marketo custom fields, system fields, or program member custom fields.
Enroll leads in engagement programs or event campaigns with specific stream and cadence settings.
Create custom activity records to capture sales touches, third-party events, or external engagement signals.
Fires when a new person is enrolled in any cadence or specific high-priority sequences.
Triggers on positive engagement signals like email replies, call connections, or meeting acceptances.
Detects when a person finishes a cadence, is removed, or bounces on email steps.
Add new people to Salesloft or update existing records with enriched data from Marketo.
Add people to outbound sequences with custom start steps or priority settings.
Modify account-level fields like priority tier, segment tags, or intent scores based on Marketo signals.
Stop building and maintaining custom syncs between Marketo and Salesloft. Redbird AI connects your demand gen and sales engagement platforms so your teams can focus on pipeline, not plumbing.