Connect Mailchimp and
Semrush with AI

Automatically sync email performance with SEO and content intelligence. Stop manually exporting campaign data to match keyword research, or copying landing page metrics between platforms. Redbird AI connects Mailchimp subscriber behavior with Semrush competitive insights to automate audience segmentation, content planning, and attribution reporting.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Segment Mailchimp audiences by landing page keyword rankings and traffic

Pull Semrush organic ranking and traffic data for landing pages linked in campaigns. Automatically tag subscribers who clicked pages ranking in top 10 for target keywords. Build high-intent segments based on content performance without manual list building.

Send email campaign performance data to Semrush for content ROI tracking

Push Mailchimp campaign metrics—open rates, click rates, conversions by content piece—into Semrush content analytics. Track which blog posts and landing pages drive email engagement alongside organic traffic. Close the loop between SEO content investment and email conversion.

Alert marketing team when competitors launch campaigns in monitored niches

Monitor competitor domain activity in Semrush for new content, backlinks, or ad copy in tracked verticals. Trigger alerts to Slack or email via Mailchimp automation when competitive movement detected. Activate counter-campaign sequences automatically based on competitor behavior.

Auto-create Mailchimp campaigns from top-performing Semrush content topics

Identify content pieces in Semrush with rising traffic, improved rankings, or high engagement. Automatically generate Mailchimp campaigns promoting these winners to relevant subscriber segments. Eliminate delay between SEO wins and email amplification.

Build weekly email attribution reports combining campaign and organic performance

Merge Mailchimp campaign performance with Semrush organic traffic and conversion data by URL. Generate unified reports showing how email drives search behavior and vice versa. Automatically distribute cross-channel attribution dashboards to stakeholders each week.

Tag subscribers based on keyword intent from pages they visit after clicks

Track which landing pages subscribers visit from email campaigns using Semrush URL intelligence. Pull primary keyword intent and search volume for those pages. Apply dynamic tags in Mailchimp reflecting subscriber intent category for smarter nurture flows.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Mailchimp and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands the structure of Mailchimp subscriber data and campaign metrics alongside Semrush keyword rankings, traffic analytics, and competitive intelligence—no middleware or custom mapping required.

AI that speaks Mailchimp audiences and Semrush content performance

Redbird's AI natively interprets Mailchimp audience fields, segment conditions, campaign activity, and behavioral tags. It simultaneously reads Semrush position tracking, organic traffic patterns, keyword intent clusters, and backlink profiles. This dual fluency means you can build workflows that tag subscribers based on landing page search volume, or report email conversion rates alongside organic traffic—without writing API logic or normalizing schemas manually.

Subscriber tags & segments
Campaign click and conversion events
Keyword rankings & search volume
Landing page traffic & intent data
10×

faster to build email-SEO attribution reports vs. manual CSV exports and vlookups

No API documentation, custom scripts, or spreadsheet reconciliation between campaign URLs and keyword data

Auto-generated reports

Redbird can pull from Mailchimp and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mailchimp or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Mailchimp into Semrush, or from Semrush back into Mailchimp. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any campaign event in Mailchimp or ranking change in Semrush—Redbird handles the rest.

Mailchimp
Triggers & Actions
Trigger

Campaign sent

Fires when a Mailchimp campaign is sent to a list or segment.

Trigger

Subscriber clicks link

Fires when a subscriber clicks a specific URL or any link in a campaign.

Trigger

Subscriber added to segment

Fires when a contact enters a specific static or dynamic segment.

Action

Add or update subscriber

Create new contact or update existing contact fields and tags in an audience.

Action

Apply tags to subscriber

Add one or more tags to a subscriber based on external data or events.

Action

Add subscriber to segment

Assign a contact to a static segment for targeting in future campaigns.

Semrush
Triggers & Actions
Trigger

Keyword position change

Fires when a tracked keyword moves up or down in organic rankings.

Trigger

New backlink detected

Fires when Semrush detects a new referring domain pointing to your site.

Trigger

Traffic spike on URL

Fires when a specific page sees unusual increase in organic traffic volume.

Action

Create position tracking project

Set up keyword rank tracking for a new domain or set of target keywords.

Action

Log content performance metric

Write custom metric or conversion event to a URL in Semrush content analytics.

Action

Pull keyword and traffic data

Retrieve search volume, ranking position, and organic traffic for specified URLs or keywords.

Mailchimp
+
Semrush

Ready to connect your stack?

See how Redbird AI connects Mailchimp campaign data with Semrush SEO intelligence to automate segmentation, attribution, and cross-channel reporting—without custom code or manual exports.

Get started → Book a demo