Sync your Amazon advertising data with your email campaigns automatically. Stop manually exporting campaign performance, copying audience segments between systems, or building reports in spreadsheets. Redbird AI keeps your ad data and email lists in sync so you can act on customer behavior across both channels.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture audiences who clicked your Sponsored Products ads but didn't convert, then add them to nurture campaigns in Mailchimp. Tag subscribers based on which product categories or keywords they engaged with, enabling personalized follow-up emails that bring them back to complete their purchase.
Launch or increase bids on targeted Amazon ad campaigns when specific email segments show high open or click rates. Coordinate your email promotions with paid search visibility to capture demand when subscribers are most engaged with your brand messaging.
Create dynamic audience segments in Mailchimp based on which Amazon ads drove actual conversions. Tag customers by the campaigns, keywords, or ASINs that originally brought them in, then send differentiated email content based on their acquisition source and product interest.
Automatically compile Amazon advertising metrics and send internal performance reports to your marketing team via Mailchimp. Include campaign-level ACOS trends, top-performing ASINs, and budget pacing alerts so stakeholders stay informed without logging into Seller Central or building manual reports.
Monitor your Amazon Ads budget consumption in real-time and trigger email notifications to your team when daily spend, ACOS, or campaign costs cross predefined limits. Ensure budget overruns are caught immediately and stakeholders can adjust bids before monthly targets are blown.
Sync your engaged Mailchimp subscriber lists back to Amazon Ads to exclude current customers from prospecting campaigns. Reduce wasted ad spend on audiences you're already reaching through owned channels and focus your Amazon budget on net-new customer acquisition.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and Mailchimp with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Amazon Ads campaign structures, attribution models, and SKU-level performance data alongside Mailchimp's audience segments, tags, and behavioral tracking—so your advertising and email data work together seamlessly.
Redbird natively understands Amazon's campaign hierarchy—portfolios, ad groups, targeting types, placement data, and SKU-level attribution—and maps it intelligently to Mailchimp's subscriber fields, segments, tags, and automation triggers. The platform recognizes ACOS, ROAS, impression share, and search term reports from Amazon, then translates those into actionable audience attributes and campaign triggers in Mailchimp. No custom field mapping or CSV manipulation required—Redbird handles the schema translation and keeps both systems synchronized as your campaigns and lists evolve.
faster than exporting Amazon reports and manually updating Mailchimp segments
Redbird can pull from Amazon Ads and Mailchimp simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Mailchimp.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into Mailchimp, or from Mailchimp back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign change, performance threshold, or audience event in Amazon Ads or Mailchimp—and take action in either system instantly.
Fires when a Sponsored Products or Sponsored Brands campaign's advertising cost of sales crosses your defined efficiency limit.
Triggers when cumulative campaign or portfolio spend hits a specified percentage of your monthly advertising budget.
Fires when Amazon attributes a first-time purchase to a particular ad campaign, keyword, or ASIN.
Add subscribers to a Mailchimp segment or update segment conditions based on Amazon advertising engagement or attribution data.
Apply custom tags to email subscribers based on which Amazon campaigns, keywords, or products they interacted with.
Compose and send internal email reports through Mailchimp containing compiled Amazon Ads metrics and campaign performance summaries.
Fires when a contact joins a particular Mailchimp audience segment, whether through manual addition, form signup, or automation rule.
Triggers when a Mailchimp campaign's open rate or click rate exceeds a defined performance threshold within a specified timeframe.
Fires when a subscriber receives a new tag or has an existing tag modified in Mailchimp, indicating behavioral or segmentation changes.
Adjust daily or lifetime budget allocations for specific Sponsored Products or Sponsored Brands campaigns based on email engagement signals.
Change bid amounts or placement multipliers for Amazon ad campaigns in response to email performance or audience activity in Mailchimp.
Exclude Mailchimp subscriber lists from Amazon Ads targeting to suppress ads for existing customers or engaged email audiences.
Stop toggling between Amazon Seller Central and Mailchimp to keep your advertising and email campaigns aligned. Redbird AI syncs your ad performance, audience data, and campaign triggers automatically so you can focus on strategy instead of manual data work.