Stop manually exporting segments from Adobe Analytics and uploading CSVs to Mailchimp. Redbird AI syncs behavioral data, audience segments, and conversion metrics between your analytics platform and email campaigns — so your marketing stays in sync with how users actually behave on your site.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When users qualify for behavioral segments in Adobe Analytics — high-intent visitors, cart abandoners, feature adopters — automatically add or update them in corresponding Mailchimp audiences. No more weekly exports or stale segment data in your email campaigns.
When Adobe Analytics captures key conversion events — trial signups, purchases, feature usage milestones — trigger targeted Mailchimp automation sequences. Send onboarding emails, upsell campaigns, or re-engagement flows based on actual product behavior, not just email activity.
Pull web engagement metrics, page views, session counts, and product interactions from Adobe Analytics into Mailchimp subscriber profiles as custom fields. Segment and personalize email campaigns using the full picture of user behavior across your digital properties.
When subscribers open emails, click links, or convert from campaigns, write those events back to Adobe Analytics as custom events. Close the loop on email attribution and analyze how email touchpoints contribute to multi-channel conversion paths.
Monitor Adobe Analytics segment populations and trigger Slack or email alerts via Mailchimp when high-value audiences reach critical mass. Know when it's time to launch campaigns to dormant users, at-risk accounts, or newly qualified leads without checking dashboards daily.
After each Mailchimp campaign sends, pull engagement metrics and match them to downstream conversion events in Adobe Analytics. Generate unified performance reports showing email opens through to site behavior, purchases, and lifetime value — all saved to your data warehouse or BI tool.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Mailchimp with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Adobe Analytics' dimension and metric taxonomy and Mailchimp's audience schema — so you can map behavioral segments to subscriber lists without writing transformation code.
Redbird's AI interprets Adobe Analytics custom events, props, eVars, and calculated metrics — then maps them to Mailchimp's subscriber fields, tags, and audience conditions intelligently. It understands visitor IDs, cookies, and email identifiers to match records across systems. No need to manually translate segment logic or build complex ETL pipelines — Redbird handles the schema translation and keeps mappings current as your tracking implementation evolves.
faster than exporting Adobe Analytics segments and uploading CSVs to Mailchimp manually
Redbird can pull from Adobe Analytics and Mailchimp simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Mailchimp.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Mailchimp, or from Mailchimp back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any behavioral event in Adobe Analytics or campaign activity in Mailchimp — then take action in either system.
When a visitor qualifies for a behavioral segment based on page views, events, or custom dimensions.
When Adobe Analytics captures a purchase, signup, form submission, or custom conversion event.
When a saved segment grows or shrinks beyond a defined number of unique visitors.
Build new calculated metrics in Adobe Analytics based on external data or campaign results.
Write classification data back to Adobe Analytics to enrich visitor profiles with campaign or CRM attributes.
Send custom event data into Adobe Analytics from external systems for unified journey tracking.
When a Mailchimp email campaign finishes sending to a list or segment.
When someone joins a specific Mailchimp audience through signup forms, imports, or automation.
When a subscriber opens an email, clicks a link, or converts from a campaign.
Create or update a subscriber in a Mailchimp audience with profile data and tags.
Write behavioral data, segment membership, or custom attributes to subscriber profiles as merge fields.
Enroll a subscriber in a Mailchimp automation workflow based on web behavior or external triggers.
Sync Adobe Analytics behavioral segments with Mailchimp audiences automatically. Stop exporting CSVs and start using real-time web data to power smarter email campaigns.