Stop manually exporting engaged subscribers from Mailchimp and importing them into Salesloft cadences. Stop losing context when marketing-qualified leads move to sales. Redbird automates the handoff between your email marketing platform and sales engagement workflows, keeping both teams aligned on prospect behavior and campaign performance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a subscriber clicks a specific link or reaches a behavior threshold in Mailchimp, Redbird automatically adds them to the appropriate Salesloft cadence with full campaign context. Sales reps see which emails the prospect engaged with, which content they clicked, and when to follow up—eliminating the delay between marketing engagement and sales outreach.
Prevent messaging conflicts by automatically removing contacts from Mailchimp audiences when they enter an active Salesloft cadence. Redbird syncs cadence enrollment status in real-time, ensuring prospects don't receive competing messages from marketing and sales simultaneously. When cadences complete or prospects disengage, they're automatically re-added to appropriate marketing segments.
Surface Mailchimp engagement history, tags, and segment memberships directly in Salesloft prospect records. Redbird syncs total campaigns received, average open rate, most-clicked content types, and custom field values—giving sales reps full marketing context before making outreach calls. Engagement scores and behavioral tags update automatically as prospects interact with new campaigns.
Automatically apply Mailchimp tags when Salesloft opportunities move through pipeline stages or cadences complete with specific dispositions. Redbird maps cadence success, meeting booked, opted-out, and not-interested outcomes to corresponding Mailchimp tags and segments, enabling marketing to tailor messaging based on sales interaction results and build re-engagement campaigns for prospects who went cold.
Redbird aggregates Mailchimp campaign engagement alongside Salesloft cadence enrollment and conversion data to show which marketing campaigns generate the most sales-qualified prospects. Reports include time-to-cadence, engagement-to-meeting rates by segment, and campaign-level ROI with full attribution from first touch to opportunity creation. Automatically delivered to Slack or email every Monday morning.
When a prospect in a closed-lost or nurture stage in Salesloft suddenly engages with Mailchimp campaigns, Redbird notifies both marketing and sales teams. Alerts include which emails were opened, links clicked, and behavior changes—triggering coordinated follow-up. Marketing can launch targeted content campaigns while sales re-initiates outreach with fresh context about renewed interest.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mailchimp and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Mailchimp's subscriber schemas and audience segmentation logic, and Salesloft's cadence enrollment rules and engagement tracking models—no manual field mapping required.
Redbird automatically maps Mailchimp subscriber fields, tags, segments, and campaign activity to Salesloft person records, cadences, and custom fields. The AI interprets engagement thresholds in your Mailchimp automations and translates them into Salesloft cadence enrollment criteria. When your team adds new custom fields or changes segment definitions in either platform, Redbird adapts sync logic without manual reconfiguration. Conditional workflows understand nuanced scenarios like 'only sync if they clicked a pricing link but aren't already in an opportunity stage.'
faster than exporting CSVs from Mailchimp, cleaning data, and importing to Salesloft manually
Redbird can pull from Mailchimp and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mailchimp or Salesloft.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mailchimp into Salesloft, or from Salesloft back into Mailchimp. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Mailchimp or Salesloft—Redbird watches both systems and executes workflows in real-time.
Fires when a subscriber clicks a URL matching defined patterns or specific campaign links.
Triggers when Mailchimp applies a tag or a subscriber qualifies for a segment based on behavior or attributes.
Activates when a subscriber's cumulative engagement score or campaign interaction count crosses a defined threshold.
Creates new subscriber or updates existing record with specified tags, merge fields, and segment assignments.
Unsubscribes contact from specific audiences or removes them from behavioral segments to prevent message conflicts.
Adds Mailchimp tags derived from Salesloft engagement outcomes, cadence status, or opportunity stage changes.
Fires when a prospect is enrolled in any cadence or specific cadences matching defined criteria.
Triggers when a prospect completes a cadence, is marked with a disposition like 'Meeting Set' or 'Not Interested', or exits early.
Activates when an opportunity linked to a Salesloft person moves to a new stage or closes.
Enrolls prospect in specified cadence and populates custom fields with campaign source, engagement history, and behavioral tags.
Enriches Salesloft person record with Mailchimp engagement metrics, segment memberships, and campaign interaction summaries.
Pauses or removes prospect from specified cadences to prevent outreach conflicts during marketing nurture sequences.
Sync Mailchimp and Salesloft automatically and give your revenue teams a unified view of every prospect's marketing and sales journey. Build your first workflow in minutes.