Connect Magento and Semrush with AI

Redbird AI syncs your enterprise e-commerce catalog with your SEO and competitive intelligence platform. Stop manually exporting product performance data, copying URLs for audits, or switching between systems to understand what's driving organic traffic and conversions.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Automatically audit new product pages for SEO health after launch

When new products or categories go live in Magento, trigger Semrush site audits to catch technical SEO issues before they impact rankings. Surface crawl errors, missing metadata, and page speed problems immediately so merchandising and dev teams can fix them while product launches are still fresh.

Enrich product catalogs with keyword difficulty and search volume data

Pull keyword research metrics from Semrush directly into Magento product attributes. Merchandising teams can prioritize which products to feature based on search demand and competitive gaps, not just internal sales data. Update product descriptions and titles using keywords that actually drive qualified traffic.

Sync top-converting product URLs to track organic ranking movement daily

Automatically send your highest-revenue product and category URLs from Magento to Semrush position tracking projects. Monitor how rankings shift for pages that matter most to revenue, not just vanity keywords. Alert teams when critical pages drop from page one so they can react before sales decline.

Report on SEO traffic contribution to revenue by product category

Match Semrush organic traffic estimates and landing page data with Magento order data to quantify which categories and products benefit most from search visibility. Build weekly reports showing SEO's direct contribution to GMV across your catalog, broken down by category, brand, or store view.

Identify content gaps from competitor analysis and create product opportunities

When Semrush competitor research surfaces high-volume keywords your competitors rank for, cross-reference against your Magento catalog to find product gaps. Generate lists of potential new products or categories to add based on proven search demand and market opportunity, not guesswork.

Archive historical ranking and traffic data alongside catalog changes for attribution

Capture snapshots of Semrush ranking positions and organic traffic each time major catalog updates occur in Magento—repricing events, product launches, or category restructures. Build a historical record connecting SEO performance changes to specific merchandising decisions so you can measure what actually moves the needle.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Magento and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Magento's complex multi-store catalog architecture and Semrush's competitive intelligence data models, so your e-commerce and marketing teams can finally work from the same source of truth.

AI that speaks both e-commerce operations and SEO strategy

Redbird maps Magento's product entities, category hierarchies, store views, and order attributes to Semrush's keyword databases, ranking trackers, site audit findings, and traffic analytics. Our AI understands how SKU-level performance connects to URL-level SEO metrics, how multi-store configurations affect indexing strategies, and how to join transaction data with organic search attribution. No need to flatten complex catalog structures or manually map product URLs to tracking projects.

Product catalog & category mapping
Keyword difficulty & search volume
Site audit findings & page speed
Organic traffic & ranking positions
10×

faster than exporting CSVs and manually matching product URLs to Semrush projects

No custom API scripts, CSV imports, or weekly manual ranking checks

Auto-generated reports

Redbird can pull from Magento and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Magento or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Magento into Semrush, or from Semrush back into Magento. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any event in your e-commerce platform or SEO toolset and automate what happens next across your stack.

Magento
Triggers & Actions
Trigger

New product published

Fires when a product goes live in any store view or catalog.

Trigger

Category structure changed

Fires when category hierarchies are modified, affecting URL structure and internal linking.

Trigger

Order completed above threshold

Fires when high-value orders are placed, useful for tracking conversion from organic landing pages.

Action

Update product metadata

Modify meta titles, descriptions, or custom attributes with SEO-optimized content.

Action

Tag products with keyword attributes

Add custom attributes like search volume or keyword difficulty to product records.

Action

Export product URLs by performance tier

Pull lists of top-performing or underperforming product pages based on revenue or traffic metrics.

Semrush
Triggers & Actions
Trigger

Ranking position drops significantly

Fires when tracked URLs fall below position thresholds in search results.

Trigger

Site audit completes

Fires when scheduled or on-demand site crawls finish, surfacing new SEO issues.

Trigger

New backlink detected

Fires when Semrush identifies new inbound links to your domain or specific product pages.

Action

Add URLs to position tracking

Automatically add product or category pages to ranking monitoring projects.

Action

Run on-demand site audit

Trigger immediate SEO crawls for specific URLs or sections after catalog changes.

Action

Export keyword research data

Pull keyword difficulty, volume, and competition metrics for specific product categories or search terms.

Magento
+
Semrush

Ready to connect your stack?

See how Redbird AI connects Magento and Semrush to turn your enterprise catalog into an SEO-driven revenue engine. Stop the manual data exports and start automating the insights that matter.

Get started → Book a demo