Sync your e-commerce sales data with retail measurement intelligence automatically. Stop manually matching SKUs across systems, exporting product performance reports, or reconciling online sales with syndicated market data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append market position, competitive set, and category growth metrics to your product master data. Redbird matches SKUs to NielsenIQ product hierarchies and keeps merchandising teams informed of market context. Eliminate weekly manual lookups and spreadsheet reconciliation.
Push transactional e-commerce data into NielsenIQ analytics workflows to create unified retail measurement that includes your direct-to-consumer channel. Redbird normalizes product identifiers and sales metrics across both platforms. Enable true total market visibility for category managers.
Build automated dashboards that compare your online sales velocity against syndicated retail data by category, brand, and SKU. Redbird joins datasets, calculates share shifts, and distributes reports to merchandising and analytics teams. Replace manual data pulls and pivot table gymnastics.
Monitor when your online SKU velocities fall below expected rates based on broader market trends. Redbird compares real-time Magento order data against NielsenIQ benchmark metrics and flags anomalies. Surface underperforming products or promotional opportunities instantly.
Automatically adjust promotional pricing or create targeted offers when NielsenIQ data shows competitive pricing pressure in specific categories. Redbird maps competitor products to your catalog and triggers pricing workflow updates in Magento. React to market conditions without manual price monitoring.
Capture point-in-time snapshots of Magento transactions alongside corresponding NielsenIQ market context for longitudinal studies. Redbird maintains versioned datasets with consistent schemas across both systems. Support regulatory requirements and enable multi-year performance modeling.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Magento and NielsenIQ with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Adobe Commerce data structures and NielsenIQ measurement schemas, automatically handling SKU normalization, product hierarchy mapping, and time-series alignment.
Redbird parses Magento's product catalogs, order tables, and multi-store configurations while interpreting NielsenIQ's syndicated data feeds, product hierarchies, and measurement periods. It automatically maps UPCs, GTINs, and custom SKUs across systems, reconciles calendar vs. fiscal reporting periods, and normalizes units of measure. The platform handles category taxonomy differences, multi-currency transactions, and regional market definitions without custom field mapping.
faster than building custom ETL between Magento APIs and NielsenIQ data feeds
Redbird can pull from Magento and NielsenIQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Magento or NielsenIQ.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Magento into NielsenIQ, or from NielsenIQ back into Magento. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Magento or NielsenIQ and update both systems intelligently.
Fires when a new order is completed in any Magento store or website scope.
Triggers when products are added, modified, or SKU attributes change.
Activates when product or category sales reach defined volume or revenue levels.
Modify custom attributes, descriptions, or metadata across product catalog.
Establish promotional pricing or special offers for product segments.
Apply category tags or custom labels for merchandising and reporting.
Fires when new syndicated retail measurement data becomes available for your categories.
Activates when category or brand share changes beyond defined thresholds.
Triggers when NielsenIQ identifies new SKUs in your competitive product set.
Retrieve sales velocity, distribution, and share data for specific SKUs or categories.
Extract time-series market data for specified product hierarchies and time periods.
Access competitive pricing and promotional activity data for benchmark analysis.
Join merchandising and analytics teams using Redbird to unify e-commerce operations with retail measurement intelligence. Start automating the workflows that connect your online sales to market reality.