Redbird AI syncs streaming performance data from Xumo into Looker's semantic layer automatically. Stop exporting CSVs, reconciling viewership metrics across platforms, and rebuilding dashboards every time your CTV data changes.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull streaming data from Xumo—impressions, watch time, completion rates, and audience demographics—into your Looker data warehouse. Redbird maps Xumo's platform metrics to your LookML model, ensuring consistent definitions across all CTV reporting.
Redbird centralizes Xumo viewership alongside Roku, Fire TV, and linear TV metrics in Looker. Analytics teams get a single source of truth for cross-platform content performance without manual consolidation or metric discrepancies.
Monitor LookML-defined KPIs like viewership spikes, low completion rates, or ad fill drops across Xumo inventory. Redbird triggers notifications to programming and ad ops teams when conditions are met, pulling context from both systems.
Use Looker's centralized audience definitions—built from your data warehouse—to tag and segment Xumo viewership data. Redbird applies LookML logic to classify content performance by demographic cohorts, regions, or custom business segments automatically.
Redbird captures daily snapshots of Xumo streaming metrics and stores them in your Looker-connected warehouse. Data teams can analyze seasonality, content lifecycle trends, and year-over-year CTV growth without worrying about platform data retention limits.
Generate scheduled reports that blend Looker's governed metrics with real-time Xumo streaming KPIs. Redbird pulls the latest viewership data, applies your LookML transformations, and distributes formatted reports to leadership without analyst intervention.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Looker and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Looker's semantic modeling layer and Xumo's streaming analytics structure, so your CTV data flows into governed metrics without translation work.
Redbird parses your Looker model—dimensions, measures, explores, and joins—and automatically maps Xumo's viewership events, content metadata, and ad performance fields to the right tables. It handles timestamp conversions, nested audience attributes, and platform-specific identifiers like channel IDs or content GUIDs. When your LookML evolves or Xumo adds new metrics, Redbird adapts the integration without breaking existing pipelines.
faster than building custom ETL between Xumo APIs and your Looker warehouse
Redbird can pull from Looker and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Looker into Xumo, or from Xumo back into Looker. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Looker or Xumo—from dashboard refreshes to new viewership milestones.
Trigger workflows when a Looker scheduled report or dashboard refresh completes.
Fire automations when a Looker alert threshold is crossed in any explore or dashboard.
Detect when a Looker persistent derived table rebuilds with fresh underlying data.
Programmatically modify dimension definitions or add new fields to your Looker model.
Add visualizations to Looker dashboards or update existing tiles with new queries.
Export explore results from Looker and push them to other platforms in your stack.
Trigger workflows when a channel or video asset goes live on the Xumo platform.
Fire automations when content hits watch time, impression, or engagement thresholds.
Detect when Xumo ad fill rates drop, CPM shifts, or inventory availability updates.
Write viewership events, session data, or user interactions to your data warehouse.
Modify channel descriptions, content tags, or categorization in Xumo programmatically.
Pull demographic breakdowns, geographic distribution, or device data from Xumo's platform.
See how Redbird AI syncs Looker and Xumo in minutes. Stop wrestling with CTV data exports and start building streaming analytics that scale with your platform.