Sync Semrush SEO and marketing data directly into Looker for unified performance dashboards. Stop exporting CSVs, rebuilding metrics, and reconciling digital marketing data across tools. Redbird automates the entire pipeline from keyword rankings to executive reporting.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull keyword position tracking, search volumes, and SERP feature data from Semrush into your data warehouse. Surface SEO performance alongside product, revenue, and customer metrics in centralized Looker dashboards without manual exports.
Stream site audit results, technical SEO issues, and health scores from Semrush into Looker reporting tables. Create executive dashboards that track SEO health trends over time using your centralized semantic layer and governance rules.
Combine Semrush organic search traffic, landing page performance, and conversion data with revenue metrics already modeled in Looker. Analyze true SEO ROI and channel attribution using consistent business definitions across all marketing channels.
Use Looker explores and custom metrics to identify significant ranking changes in synced Semrush data. Automatically trigger Semrush alerts or update tracking projects when business-critical keywords fall below performance thresholds defined in your data model.
Automatically import competitor traffic estimates, backlink profiles, keyword gaps, and ad spend data from Semrush. Build comparative intelligence dashboards in Looker that benchmark your performance against competitors using centralized metric definitions.
Export high-value page segments, conversion cohorts, or custom audience definitions from Looker analysis back into Semrush tracking projects. Focus SEO monitoring and content optimization on pages that drive business outcomes identified through your data warehouse.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Looker and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Looker's LookML semantic layer and Semrush's digital marketing data structures, so your SEO metrics integrate seamlessly with centralized business reporting.
Redbird maps Semrush keyword rankings, domain authority metrics, backlink profiles, and traffic estimates directly to Looker dimensions and measures without custom ETL. The AI understands how to join SEO performance data with your existing revenue models, preserve dimension hierarchies, and apply consistent date spines. When Semrush schema updates or you add new tracking projects, Redbird automatically adapts the sync to maintain your Looker explores and dashboards.
faster than building custom Semrush ETL into your warehouse
Redbird can pull from Looker and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or Semrush.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Looker into Semrush, or from Semrush back into Looker. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation from any event in Looker or Semrush — from scheduled dashboard refreshes to ranking threshold alerts.
Trigger workflows when a scheduled Looker report or dashboard finishes running, using the latest query results.
Monitor specific Looker dashboard metrics and trigger actions when values exceed or fall below defined thresholds.
Detect when fresh data loads into your data warehouse tables referenced by Looker explores and models.
Programmatically generate new Looker reports or update existing saved Looks with modified filters and dimensions.
Insert calculated metrics or enriched data directly into Looker PDTs for use across multiple explores and dashboards.
Deliver specific Looker dashboard views to stakeholders based on custom conditions or external system triggers.
Trigger workflows when tracked keywords move up or down in search rankings beyond specified threshold ranges.
Respond automatically when Semrush site crawls identify new technical SEO issues, broken links, or health score declines.
Monitor competitor backlink profiles and trigger alerts when rivals acquire significant new referring domains or links.
Programmatically add new keywords to Semrush position tracking campaigns based on performance data from other systems.
Modify Semrush project configurations, tracking locations, or competitor lists based on strategic changes identified in analytics.
Generate custom Semrush reports for specific domains, keywords, or time periods and deliver data to downstream systems.
Stop rebuilding SEO dashboards manually. Connect Looker and Semrush with Redbird to unify digital marketing performance with your centralized data model and business metrics.