Automate the flow of sales engagement data into your central analytics layer and push performance insights back to your revenue team. Stop manually exporting Salesloft activity logs, rebuilding metric definitions, or chasing down cadence performance data across disconnected systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull engagement data—email opens, call connects, reply rates—from Salesloft into your data warehouse and surface it through LookML models. Revenue leaders see real-time cadence performance alongside pipeline metrics without manual CSV exports or stale snapshots.
Enrich Salesloft account and person records with calculated metrics from your data warehouse—lifetime value, product usage signals, churn risk scores. Reps see data-driven prioritization signals directly in their engagement workflow without switching contexts.
Monitor key Salesloft conversion metrics defined in your LookML semantic layer and trigger alerts when performance deviates. Sales ops catches declining cadence effectiveness immediately instead of discovering issues in weekly reviews.
Schedule Looker Explores that combine Salesloft activity metrics with opportunity data, then distribute formatted reports to managers. Eliminate the manual work of correlating engagement volume with pipeline outcomes across multiple systems.
Capture call outcomes, talk time, and sentiment notes from Salesloft conversations and map them to your centralized analytics model. Product and marketing teams analyze what messaging resonates without requesting one-off exports from sales ops.
Use LookML-defined audience segments—product qualified leads, high engagement accounts, expansion opportunities—to automatically add prospects to targeted Salesloft cadences. Reps work leads that match data-driven criteria without manual list building.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Looker and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both LookML semantic models and Salesloft's engagement data structure, so your analytics and sales execution systems stay in sync without custom ETL pipelines.
Redbird maps Salesloft objects—Cadences, Steps, People, Actions, Call Dispositions—to your Looker semantic layer automatically. It understands how to join engagement activity with your existing customer and opportunity dimensions, maintain grain consistency across fact tables, and respect the metric definitions your business already relies on. Whether you're syncing cadence membership changes into event streams or pushing calculated scores back to person records, the data arrives correctly modeled.
faster than building custom Salesloft-to-warehouse ETL and LookML views
Redbird can pull from Looker and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or Salesloft.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Looker into Salesloft, or from Salesloft back into Looker. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Looker scheduled query or Salesloft engagement event—then take action in either system.
Fire workflows when a scheduled Looker report finishes running with fresh results.
Trigger actions when a metric crosses a defined threshold in a Looker query.
Detect when underlying data for a specific dashboard visualization updates.
Generate a new audience list in Looker based on conditions from another system.
Refresh a persistent derived table with new data from external sources.
Push Looker query output to downstream tools for activation or alerting.
Start workflows when a prospect is enrolled in a Salesloft cadence.
Trigger actions when a prospect responds to cadence emails.
Fire workflows when reps complete and categorize sales calls.
Enroll prospects into targeted outreach sequences based on external signals.
Write enrichment data or calculated scores to Salesloft person records.
Sync account-level attributes and firmographic data into Salesloft.
Sync Looker and Salesloft in minutes—no API documentation, no schema mapping spreadsheets, no data engineering backlog. Just describe what you need and let Redbird build it.