Redbird AI automates the flow between your enterprise BI platform and retail measurement data. Stop manually importing NIQ sales data, reconciling market share metrics, or rebuilding dashboards every reporting cycle. Let AI handle the data work so your teams can focus on insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Sync NIQ point-of-sale data, category performance, and distribution metrics directly into your warehouse and refresh LookML explores. Redbird handles schema mapping, dimension alignment, and incremental updates so your Looker dashboards always reflect the latest retail measurement data without manual ETL work.
Automatically append NIQ competitive benchmarks, category velocities, and share of shelf data to your internal sales performance reports. Redbird matches product hierarchies and geography dimensions so your teams see complete context in every Looker dashboard without switching between systems.
Build automated weekly or monthly reports that blend your internal sales data from Looker with NIQ retail measurement and consumer panel insights. Redbird reconciles discrepancies, normalizes time periods, and formats outputs for distribution to leadership without manual spreadsheet work.
Monitor NIQ retail measurement feeds for threshold breaches in distribution metrics, sales velocities, or promotional effectiveness. Redbird triggers alerts with relevant Looker context so your teams can investigate performance issues immediately with full analytical context.
Export aggregated promotional lift calculations and pricing elasticity models from Looker explorations to NielsenIQ for data validation or syndicated reporting. Redbird handles data formatting and API authentication so your analytics work integrates seamlessly with NIQ's measurement frameworks.
Continuously map and sync product classifications, brand hierarchies, and category definitions between your LookML semantic layer and NielsenIQ's retail measurement taxonomy. Redbird uses AI to suggest mappings for new products and maintains consistency as both systems evolve.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Looker and NielsenIQ with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Looker's semantic layer and NielsenIQ's retail measurement schemas, so you can automate complex CPG analytics workflows without custom code.
Redbird maps NielsenIQ's product hierarchies, geography dimensions, time periods, and measurement metrics directly to your Looker semantic layer. The platform recognizes NIQ data structures like xAOC categories, outlet types, and panel projections, then aligns them with your LookML explores, dimensions, and measures. When NIQ updates schemas or Looker models change, Redbird adapts automatically. You get consistent metric definitions across retail measurement data and internal analytics without rebuilding integrations.
faster than building custom NIQ data pipelines into Looker
Redbird can pull from Looker and NielsenIQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or NielsenIQ.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Looker into NielsenIQ, or from NielsenIQ back into Looker. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Looker or NielsenIQ—new data refreshes, threshold alerts, report schedules, or measurement updates.
Trigger when a scheduled Looker report or dashboard finishes generating and data is ready for distribution or downstream processing.
Trigger when a saved Looker explore query detects metrics crossing defined thresholds like sales drops or margin compression.
Trigger when changes are pushed to production LookML models, dimensions, or measure definitions requiring downstream synchronization.
Generate or refresh a saved Look in Looker with updated datasets, filters, or dimensional breakdowns from external sources.
Push processed or enriched data into a Looker persistent derived table to make it available for exploration and dashboarding.
Deliver custom alerts or notifications to specific Looker users, groups, or boards based on external data events or threshold breaches.
Trigger when NielsenIQ publishes updated point-of-sale data, weekly sales reads, or syndicated measurement reports for your subscribed markets.
Trigger when NIQ releases periodic category market share, competitive positioning, or brand performance reports for configured geographies and time periods.
Trigger when new consumer purchase panel data, household penetration metrics, or shopper behavior insights are updated in your NIQ datasets.
Retrieve specific sales velocities, distribution points, category performance, or promotional effectiveness data from NielsenIQ's measurement APIs.
Push updated product classifications, brand hierarchies, or custom category definitions to NielsenIQ for alignment with internal taxonomies.
Submit requests for specific geographic rollups, time period aggregations, or product-level cuts from NielsenIQ's measurement databases.
Stop wrestling with NIQ data imports and LookML updates. Redbird AI connects Looker and NielsenIQ so your CPG analytics run automatically—no custom pipelines or manual reconciliation required.