Connect Klaviyo and
NielsenIQ with AI

Sync retail measurement data with your email marketing platform automatically. Stop manually exporting NielsenIQ reports to inform campaign targeting, or copying Klaviyo performance into market share analysis. Redbird AI connects your consumer intelligence with customer engagement data in real time.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Segment Klaviyo audiences by NielsenIQ category performance and market share trends

Automatically create and update email segments based on product categories showing growth or decline in NielsenIQ retail data. Target customers who purchased high-velocity items with relevant cross-sell campaigns, or re-engage buyers of declining SKUs with new alternatives.

Send Klaviyo campaign performance metrics to NielsenIQ analytics for promotional effectiveness tracking

Push email and SMS campaign engagement data, revenue attribution, and conversion metrics into your NielsenIQ reporting environment. Correlate digital marketing performance with retail sales lift and in-store promotional effectiveness across channels.

Trigger email flows when NielsenIQ detects out-of-stock conditions or distribution gaps

Monitor NielsenIQ distribution and velocity metrics, then automatically launch Klaviyo campaigns directing customers to alternative purchase channels or nearby retailers with inventory. Keep DTC customers engaged even when retail availability fluctuates.

Enrich customer profiles with NielsenIQ household panel and demographic purchase behavior

Append NielsenIQ consumer panel insights and category penetration data to Klaviyo customer profiles. Personalize messaging based on broader shopping patterns, category adoption curves, and competitive purchase behavior beyond your own transaction history.

Generate weekly market share reports combining NielsenIQ retail data with Klaviyo DTC revenue

Automatically compile comprehensive performance dashboards showing retail measurement alongside direct channel results. Compare NielsenIQ market share trends with email-driven revenue, segment performance, and customer lifetime value metrics in unified reports.

Alert marketing teams when NielsenIQ pricing data shows competitor promotional activity

Monitor NielsenIQ competitive pricing and promotional tracking, then trigger Klaviyo notifications to your team or automated customer campaigns. Respond to market conditions with timely offers, flash sales, or value messaging when competitors adjust pricing.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Klaviyo and NielsenIQ with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Klaviyo's event-driven marketing data model and NielsenIQ's retail measurement hierarchies — syncing consumer intelligence with customer engagement without custom development.

AI that understands retail measurement and marketing automation schemas

Redbird maps NielsenIQ product hierarchies, market baskets, and retail measurement periods to Klaviyo's profile properties, event tracking, and segment logic automatically. Our AI recognizes UPC codes, category taxonomies, and geographic market definitions from NielsenIQ, then translates them into actionable customer attributes and campaign triggers in Klaviyo. No need to manually reconcile SKU identifiers, time periods, or measurement methodologies across systems.

NielsenIQ category & SKU mapping
Klaviyo profile enrichment
Market basket to customer matching
Retail period to campaign sync
10×

faster than exporting NielsenIQ CSVs and manually updating Klaviyo segments

No data exports, spreadsheet pivots, or custom API development required

Auto-generated reports

Redbird can pull from Klaviyo and NielsenIQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Klaviyo or NielsenIQ.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Klaviyo into NielsenIQ, or from NielsenIQ back into Klaviyo. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Klaviyo or NielsenIQ — from campaign sends to market share shifts.

Klaviyo
Triggers & Actions
Trigger

Campaign sent

Fires when an email or SMS campaign is delivered to a segment or list.

Trigger

Flow triggered

Fires when a customer enters an automated flow like abandoned cart or post-purchase.

Trigger

Revenue attributed

Fires when Klaviyo attributes revenue to a specific campaign or flow interaction.

Action

Update profile property

Add or modify custom properties on customer profiles with external data.

Action

Add to segment

Dynamically add customers to targeted segments based on external criteria.

Action

Track custom event

Log custom events to customer timelines for flow triggers and reporting.

NielsenIQ
Triggers & Actions
Trigger

Market share threshold crossed

Fires when a product or category's market share increases or decreases beyond a defined level.

Trigger

Velocity metric updated

Fires when NielsenIQ updates product velocity, turnover, or sales rate data.

Trigger

Distribution gap detected

Fires when all-commodity volume or total distribution points fall below targets.

Action

Query category performance

Retrieve sales, share, and trend data for specific product categories or markets.

Action

Pull promotional effectiveness data

Extract pricing, promotion lift, and trade spend efficiency metrics for analysis.

Action

Export consumer panel insights

Access household purchase behavior, penetration, and frequency data by segment.

Klaviyo
+
NielsenIQ

Ready to connect your stack?

Sync Klaviyo with NielsenIQ and bring retail intelligence into your marketing automation. Stop switching between consumer insights and campaign platforms — automate the connection.

Get started → Book a demo