Connect Adobe Analytics and
Klaviyo with AI

Stop manually exporting behavioral segments and stitching campaign data across platforms. Redbird AI syncs Adobe Analytics audiences and engagement metrics into Klaviyo, then pushes email performance back to your analytics workspace — automatically.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync high-intent behavioral segments from Adobe Analytics into Klaviyo lists

Automatically push Adobe Analytics segments — cart abandoners, high-value browsers, content engagers — into Klaviyo as dynamic lists. Update membership in real-time as user behavior changes. Trigger personalized email flows without manual exports or CSV uploads.

Enrich Klaviyo profiles with Adobe Analytics pageview and event data

Append Adobe Analytics custom events, product views, and session metrics to Klaviyo profiles. Use web behavior as personalization variables in email campaigns. Target subscribers based on content consumption, feature usage, or engagement depth tracked in Adobe.

Push Klaviyo email engagement metrics back into Adobe Analytics for attribution

Send email open, click, and conversion events from Klaviyo into Adobe Analytics as custom events. Build unified customer journey reports that include email touchpoints. Measure email's contribution to conversions alongside paid media and organic channels.

Generate weekly cross-platform performance reports combining Adobe and Klaviyo data

Automatically compile reports that marry Adobe Analytics traffic and conversion data with Klaviyo campaign performance and revenue attribution. Break down results by segment, campaign type, and channel. Deliver formatted reports to Slack or email every Monday morning.

Alert marketing when Adobe Analytics segments hit threshold sizes for campaign launch

Monitor Adobe Analytics segment populations in real-time. Notify Klaviyo campaign managers when a behavioral audience reaches minimum viable size for a targeted campaign. Include segment characteristics and recommended messaging angles based on behavior patterns.

Sync Klaviyo list membership back to Adobe Analytics for behavioral analysis

Create Adobe Analytics segments based on Klaviyo list membership and email engagement tiers. Analyze how email subscribers behave differently on-site compared to non-subscribers. Track downstream conversion patterns for users who enter automated flows versus one-off campaigns.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Adobe Analytics and Klaviyo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Adobe Analytics' dimensional data model and custom eVar structures, plus Klaviyo's profile properties, metrics, and list architecture — so you can sync behavioral data without writing transformation logic.

AI that speaks both Adobe's dimensional model and Klaviyo's profile schema

Redbird maps Adobe Analytics props, eVars, and custom events to Klaviyo custom properties automatically. It handles Adobe's visitor ID stitching and reconciles it with Klaviyo's email-based identity model. When you sync segments, Redbird translates Adobe's nested audience logic into Klaviyo's list and segment conditions. No manual field mapping, no broken syncs when schemas change.

eVars & custom events to Klaviyo properties
Visitor ID to email identity reconciliation
Segment logic translation
Real-time audience membership updates
10×

faster than building audience syncs with Adobe's API and custom ETL scripts

No API documentation deep-dives, authentication debugging, or manual data transformation pipelines

Auto-generated reports

Redbird can pull from Adobe Analytics and Klaviyo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Klaviyo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Adobe Analytics into Klaviyo, or from Klaviyo back into Adobe Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any behavioral event in Adobe Analytics or email interaction in Klaviyo, then automate what happens next across both platforms.

Adobe Analytics
Triggers & Actions
Trigger

Segment membership changes

When a visitor enters or exits a defined Adobe Analytics segment based on behavioral criteria.

Trigger

Custom event threshold reached

When a user completes a specific custom event a certain number of times within a time window.

Trigger

Conversion attributed to campaign

When Adobe Analytics attributes a conversion to a specific campaign, channel, or marketing touchpoint.

Action

Create or update Analytics segment

Build new behavioral segments in Adobe Analytics based on data from Klaviyo or other systems.

Action

Send custom event to Adobe

Push events from external systems into Adobe Analytics as custom events for unified journey tracking.

Action

Update visitor profile with classification data

Enrich Adobe Analytics visitor profiles with classification data from Klaviyo engagement or external sources.

Klaviyo
Triggers & Actions
Trigger

Email campaign sent or delivered

When Klaviyo sends an email campaign or a message is successfully delivered to a subscriber.

Trigger

Flow email engagement event

When a subscriber opens, clicks, or converts from an automated flow email in Klaviyo.

Trigger

List or segment membership updated

When a profile is added to or removed from a Klaviyo list or meets segment entry/exit conditions.

Action

Add profile to list or segment

Add Klaviyo profiles to specific lists or trigger segment re-evaluation based on Adobe Analytics behavior.

Action

Update profile custom properties

Write Adobe Analytics metrics, dimensions, or behavioral scores to Klaviyo profile properties for personalization.

Action

Trigger flow or campaign for profile

Initiate a Klaviyo automated flow or add profiles to a campaign audience based on Adobe Analytics events.

Adobe Analytics
+
Klaviyo

Ready to connect your stack?

Stop wrestling with Adobe's API documentation and Klaviyo's CSV imports. Redbird connects Adobe Analytics and Klaviyo in minutes, so you can focus on targeting the right audiences with the right message.

Get started → Book a demo