Sync product behavior into your CRM and close the loop between marketing attribution and product engagement. Stop manually exporting event data, tagging users across systems, or building custom pipelines to understand which leads actually use your product.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically sync feature adoption, session frequency, and product engagement metrics from PostHog into HubSpot contact properties. Sales sees which leads are active users, power users, or at-risk accounts without leaving the CRM. Update contact lifecycle stages based on actual product behavior, not just form fills.
Push HubSpot deal pipeline data and marketing campaign engagement into PostHog as user properties and cohorts. Product teams can analyze feature usage by customer segment, deal value, or campaign source. Run A/B tests targeting users from specific marketing channels or sales stages.
Trigger HubSpot tasks or sequences when PostHog detects key product events like onboarding completion, integration setup, or feature adoption. Sales reaches out at the exact moment users demonstrate buying intent through product behavior. Automatically move deals to next stage when activation criteria are met.
Capture marketing attribution data from HubSpot and attach it to every PostHog event for full-funnel analysis. Analyze product usage patterns by original campaign source, content offer, or lead score. Understand which marketing channels drive not just signups, but active engaged users.
Combine PostHog session data, feature flags, and conversion funnels with HubSpot contact properties and deal data into unified reports. Marketing sees how campaign cohorts behave in-product. RevOps tracks correlation between product usage patterns and deal velocity or expansion revenue.
Automatically generate HubSpot lists when PostHog identifies users falling into retention cohorts or showing churn risk signals like decreased session frequency. Marketing launches re-engagement campaigns targeting specific usage drop-off patterns. Customer success receives alerts when enterprise accounts show declining product engagement.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize HubSpot and PostHog with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both HubSpot's contact properties and deal structures and PostHog's event schemas, user properties, and cohort definitions—so you can connect marketing data with product analytics without writing code.
Redbird maps HubSpot contact properties, custom fields, deal stages, and lifecycle stages to PostHog user properties, event metadata, and cohort filters automatically. Our AI understands how to merge marketing attribution data with behavioral event streams, handle identity resolution across anonymous and identified users, and maintain data consistency when contact records update or events arrive out of order. You define what product signals matter for sales and marketing—Redbird handles the schema mapping, data transformation, and bidirectional sync.
faster than building custom webhooks and ETL jobs to sync CRM and product data
Redbird can pull from HubSpot and PostHog simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or PostHog.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from HubSpot into PostHog, or from PostHog back into HubSpot. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any HubSpot contact change or PostHog product event, then take action in either system.
Trigger when a contact moves to MQL, SQL, Opportunity, or Customer stage.
Fire when a deal moves between pipeline stages or closes won/lost.
Trigger on any HubSpot form submission with UTM parameters and form field data.
Set custom properties with product usage metrics, engagement scores, or activation status.
Enroll contacts in targeted lists or automated sequences based on product behavior.
Generate sales tasks or move deals forward when product milestones are reached.
Trigger when specific product events fire or when users complete multi-step action flows.
Fire when users join retention cohorts, feature adoption segments, or churn risk groups.
Trigger when users enter experiments or feature flags are toggled for specific cohorts.
Update PostHog user properties with CRM data like deal value, lifecycle stage, or campaign source.
Add users to PostHog cohorts based on HubSpot list membership or contact properties.
Push CRM events like deal closed or campaign engaged into PostHog for full-funnel analysis.
Stop treating marketing and product data as separate worlds. Connect HubSpot and PostHog with Redbird to see the complete journey from first touch to product activation and beyond.