Connect HubSpot and
Outreach with AI

Redbird AI syncs contacts, deals, and engagement data between HubSpot and Outreach automatically. Stop manually updating CRM records after every call, re-importing contact lists, or reconciling pipeline data across systems.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-enroll HubSpot leads in Outreach sequences when they hit target score

When a lead reaches your engagement threshold in HubSpot, Redbird creates the contact in Outreach and enrolls them in the appropriate sequence based on lead source, industry, or deal stage. Sales reps start outreach without manual imports or CSV uploads.

Sync Outreach call and email activity back to HubSpot contact timelines

Every call, email, and meeting logged in Outreach automatically appears on the HubSpot contact record. Marketing and customer success teams see complete engagement history without asking sales reps for updates or accessing multiple tools.

Update HubSpot deal stages when Outreach sequence milestones are completed

When a prospect completes key sequence steps in Outreach—like attending a demo or responding positively—Redbird advances the HubSpot deal stage automatically. Pipeline reporting stays current without manual CRM hygiene work from reps.

Enrich Outreach prospects with HubSpot marketing attribution and engagement data

Before a sales call, Redbird pushes HubSpot's marketing touch points, original lead source, content downloads, and email engagement scores into Outreach custom fields. Reps personalize outreach using data that lives in the CRM.

Alert HubSpot owners when Outreach prospects show high intent signals

When prospects in active Outreach sequences reply, book meetings, or hit engagement thresholds, Redbird creates tasks or notifications for the HubSpot deal owner. Account executives stay coordinated with SDRs without Slack messages or email forwards.

Remove contacts from Outreach sequences when HubSpot lifecycle stage changes

If a contact becomes a customer, unsubscribes, or moves to a nurture stage in HubSpot, Redbird automatically removes them from active Outreach sequences. You avoid sending prospecting emails to customers or opted-out leads.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize HubSpot and Outreach with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands HubSpot's contact properties, deal stages, and lifecycle framework alongside Outreach's sequence structure, engagement metrics, and custom fields—so your sales and marketing data stays synchronized without transformation scripts.

AI that maps CRM contacts to sales execution data automatically

Redbird reads HubSpot's contact schema, custom properties, and deal pipeline structure, then maps them to Outreach's prospect fields, sequence variables, and stage definitions. The platform handles edge cases like duplicate detection across systems, multi-select field formatting, and null value handling. When you add custom fields or change lifecycle stages in HubSpot, Redbird adapts the mapping without reconfiguration.

Contact & prospect matching
Deal stage synchronization
Custom field mapping
Engagement activity logging
10×

faster than building HubSpot-Outreach sync with webhooks and middleware

No API documentation, field mapping spreadsheets, or custom sync scripts required

Auto-generated reports

Redbird can pull from HubSpot and Outreach simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or Outreach.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from HubSpot into Outreach, or from Outreach back into HubSpot. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any contact change, deal update, or engagement event in HubSpot and Outreach.

HubSpot
Triggers & Actions
Trigger

Contact enters lifecycle stage

Trigger when a HubSpot contact moves to MQL, SQL, Opportunity, or custom lifecycle stages.

Trigger

Deal stage changes

Trigger when a HubSpot deal moves between pipeline stages or is marked closed won/lost.

Trigger

Lead score reaches threshold

Trigger when a contact's HubSpot score hits a target value based on engagement or fit criteria.

Action

Update contact properties

Write data back to HubSpot contact fields like last touch date, sequence status, or engagement score.

Action

Create or update deal

Create new HubSpot deals or update existing deal properties, amounts, and stage based on Outreach activity.

Action

Log activity on timeline

Add notes, calls, emails, or custom activities to HubSpot contact timelines with structured data.

Outreach
Triggers & Actions
Trigger

Prospect replies to sequence

Trigger when an Outreach prospect responds to any email in an active sequence.

Trigger

Meeting booked

Trigger when a prospect schedules a meeting through Outreach calendar links or manual booking.

Trigger

Sequence step completed

Trigger when a prospect finishes a specific sequence step or completes an entire sequence.

Action

Add prospect to sequence

Enroll contacts in specific Outreach sequences with dynamic variables and custom start steps.

Action

Remove from sequence

Unenroll prospects from active Outreach sequences when CRM status or lifecycle changes.

Action

Update prospect custom fields

Write CRM data to Outreach custom fields for personalization, segmentation, or rep coaching dashboards.

HubSpot
+
Outreach

Ready to connect your stack?

Connect HubSpot and Outreach in minutes. Redbird handles the sync logic, field mapping, and ongoing maintenance so your sales and marketing teams work from the same data.

Get started → Book a demo